Do you wish you had more time to devote to your blog? Do you wonder how other people run online businesses, blog, and send out newsletters? Do you make excuses about why you don’t blog regularly?
What if you could get an entire month’s worth of blog posts written in one day? If that sounds appealing, follow these 6 simple steps:
1. Write down blog post topic ideas as they come to you.
I don’t know about you, but I get blog post ideas when I’m in the middle of creating, in the shower, in the grocery store, and in the line at the post office. If I don’t write those ideas down, I tend to forget about them.
I carry around a pocket-sized notebook that I use to jot down my ideas as they come to me. Each time I sit down at my computer and open up my Google calendar, I check that notebook. If there are new ideas, I add them as tasks to be written and scheduled.
This one simple change keeps me from running out of ideas. And, I don’t waste time brainstorming and picking a topic when I sit down to write. It probably saves me an hour every week—and I can write and schedule a blog post in less than hour. This frees up an extra hour to spend creating—love it!
2. If you’re running low on topics, spend 30 minutes brainstorming ideas.
I’m going to give you my secret for coming up with a long list of amazing blog post titles whenever I’m running low. If I spend 30 minutes brainstorming ideas, I can come up with a month’s worth of posts. And here’s how I do it: I swipe headlines from magazine covers.
Think about it. Magazines have already done the hard work of figuring out what types of headlines grab your attention and get you to buy. If you use their copywriting skills and plug in your own topics, you’ll have kickass headlines.
Want some examples? Let’s say that you sell eco-friendly, handmade organizational products. You probably blog about recycling, reusing, and organization to attract your target market. If you used the above issue of Good Housekeeping, here’s what you might come up with:
- Change 15 Best Foods to 15 Best Organizers for 2011
- Change Get More Done—Faster to Get More Organized—Faster
- Change Dr. Phil’s 4 Secrets to Real Change to My 4 Secrets to Recycling with Ease
- Change Get Richer Without Risk to Get Organized Without Causing Harm to the Environment
- Change Cozy, Healthy Comfort Food They’ll Love to Chic, Decorative Desk Organizers Your Coworkers will Envy
- Change Scary New Superbug that Targets Kids to Scary New Documentary that Shows Our Planet Is In Trouble
3. Write Your Posts in Advance
I try to write my posts at least one week in advance, and I also like to have a few stored up in case I get sick or need to take a couple days off for a family emergency.
If you’re running a small business, you might not have the time to post more than once a week—and that’s fine. You should only post valuable content, so if you can only commit to providing valuable content once a week, don’t try to post more than that. If you can, I suggest posting more in the beginning to build up your library of great content.
If you’re posting once a week, you have four blog posts to write each month. Set aside one day each month where you sit down and write all four posts. If you already have the topics scheduled, this shouldn’t be too hard. It’ll probably take one full day of work—but then it’ll be done for the entire month. That means you’re only writing blog posts 12 days a year. If you say you can’t commit to that, you probably don’t want to hear what I’d have to say to you.
4. Before scheduling your posts, wait one day.
After writing for a full day, it’s best to take a break and revise them the next morning. You’ll be looking at each post with fresh eyes, and it’ll be easier to find mistakes.
Read each post out loud. Delete anything that’s redundant and change any sentences that are awkward to say. This will make your posts more enjoyable to read.
5. Schedule each post for the day you want it to go live.
When you schedule your posts, add pictures. If pictures of your art or products complement the post, use them. Remember to always add a link when you show a picture of your stuff, so interested readers can buy. If none of your own pictures or products complement the post, you can find creative commons photos you can use on Flickr.
6. Check back on the day your post is scheduled to be published.
You want to make sure it gets published, and everything looks good.
Plus, you may want to respond to comments and promote your post on social media sites.
That’s it. Six simple steps to writing a month’s worth of blog posts in one day.