How to Know When to Take the Plunge and Invest In Your Business

Investing in your business - April Bowles-Olin on Blacksburg Belle

I don’t know about you, but anytime I’ve invested more than $200 on something for my business, it’s been a big deal.

When I purchased my DSLR camera and favorite lens, I remember staring at the “add to cart” button for an hour before leaving the computer and experiencing a moment of panic.

Is this a smart investment? Will it make a difference to my bottom line? Is this the right time? Will I have to eat ramen noodles for a month? Is my husband really on board with this purchase or is he just saying that because he doesn’t want to upset me?

At the time, my husband and I were driving a beat up Jetta. I mean beat up—dents all down one side from someone side swiping it in a parking lot. And, my 6’3” husband looked kinda funny jammed into that small car.

Even though I don’t care about fancy cars, I wondered if we should put the money aside for a new one. Was I being selfish buying this camera, especially since I’d just invested in a new MacBook Pro, printer and scanner for my business?

Would I feel good about the purchase a day later? Or, would I regret it?

I had that ‘squishy-pit-in-my-stomach’ feeling that you get when you don’t know if you’re making the right decision.

Fast forward a couple years later.

I use my camera almost daily. I love photography and my photos set my business apart from a lot of other business coaches and consultants. I used my own photos in my book, Marketing for Creatives, and I’ve gotten a ton of amazing feedback from it. I know that my business and blog wouldn’t be the same {aka, nearly as good} if I didn’t invest in photography.

I wish I would’ve known a few things on the day I bought my camera and lens: 1. It would pay for itself many times over. 2. I wouldn’t regret the purchase for a second. 3. Spending that money actually made me happier because of how much I enjoy taking and editing photos. I didn’t realize how much joy I would get out of it. {Or, how much of a photography nerd I would become.}

And, we also got a new car. Not right away, but it happened and I love my Buick Enclave. Vroom vroom. Who knew I’d fall for a SUV when I used to drive {and totally adore} a VW Beetle?

Okay, I’m getting a tad off topic, aren’t I? Back to big {and scary} investments.

How do you know when to make those big investments?

I’ll let you in on a little secret: you never feel 100% ready.

When I purchased my Nikon, I needed a new camera because my point-and-shoot died. But, I could’ve just gotten another point-and-shoot. I’d outgrown my camera, but I could still take really pretty pictures with it. It wasn’t a MUST, but I knew that if I wanted to continue to grow in photography, I needed to upgrade.

So, I took twenty-seven deep breaths and pressed the buy button.

I know some of you are contemplating investing $1999 in B-School, because enrollment opened today.

PHOTO #3-2

I’ve been there. And, honestly, I was skeptical and scared.

Was it really worth that much money—cause that’s a freaking boatload, right? Would I have enough time to make it worth it? Would I be able to make the money back quickly? Would I already know most of what she teaches? {I had read a ton of books and blog posts on marketing and business, listened to more podcasts than I could count, watched every free video and training I could find and already invested quite a bit in programs like Creating Fame.}

And, here’s the truth: it was the best investment I’ve ever made for my business.

B-School is more than the training {which is worth more than the price tag in my opinion}. It’s a community of amazing women {and some men} who have similar values, hopes and dreams. It’s a chance to change your life and business.

I know that you’ve received a ton of B-School-related emails recently and it might feel like a bit of a circus.

The reason you’re receiving so many emails from people you like and admire about B-School is because they know how amazing it is and how life changing it can be.

Yes, affiliates get a cut of the sale {which is super generous of Marie}, but it’s so much more than that. People believe in this program. They know it contains the tools you need to build the business of your dreams. Still skeptical? Spend a few minutes delving into these B-School success stories {including mine} to see the magic that can happen from applying what you learn in this course.


So, how do you know if you should invest in B-School?

Go through this checklist:

1. Can you afford the monthly payments and still be able to buy food and pay your rent or mortgage and other bills? It’s a big investment, but if spread over a year, it’s $5.47/day. That might be less than you spend on coffee or your gym membership or Anthropologie shopping sprees. If so, are you willing to give up a little bit now to gain a lot in the future?

2. Do you wish you were making more money? Is your PayPal account lonely and sad?

3. Do you need some serious help in the marketing department? Do you struggle with selling?

4. Do you want to belong to a community that gets what you’re going through, is supportive and wants to see you succeed?

5. Do you enjoy learning and trying out new strategies?

6. Do you looooooove what you do and wish with all your heart that you could make a living from it?

If you answered yes to all of the above, then B-School would be a great fit for you.

I woke up this morning excited for the B-School newcomers, because I know how much it helped my business. I’d love to see this program help your business thrive.

If you’re thinking about joining B-School, check out this bonus package that I’m offering with Mayi from heartmade.

B-School 1

Whether you chose our package or someone else’s, I’m really happy for you!

And, if B-School isn’t right for you {or if it isn’t the right time}, that’s okay, too! The circus will be over soon.

I hope that my camera story will help you with other big investments that you’re considering—not just B-School. These decisions not only impact our bank accounts—they also affect our success, prosperity and happiness.


6 Responses to How to Know When to Take the Plunge and Invest In Your Business

  1. Amanda Sue February 19, 2014 at 8:26 pm #

    I wish I knew what to do on this one. Everything has come to a grinding halt because all my attention turned to helping my husband focus on fire academy and now we’re coming up on testing season. He’s been encouraging me to get back in and get my business running hardcore, but I feel stuck.

    And I thought about BSchool, but I have 3 things holding me back.
    1. I can’t afford it, and I don’t know if there’s still time to do the scholarship? (I can’t find my email..)

    2. I’m not a woo-woo person, and I saw some former students talking about it being very woo-woo in there, and I would feel AWFUL if I did win, and got in there and hated it…I would have kept someone from being in there, who should have been.

    3. My stuck-ness has me doubting everything…am I stuck because I’m not trying hard enough…am I stuck because I’m in the wrong work….ugh.

    Any thoughts?
    Amanda Sue recently posted..What Da Vinci & Paris Hilton Have In Common

    • April February 19, 2014 at 8:42 pm #

      Hey Amanda,

      1. The scholarship deadline was February 17th unfortunately. 🙁 But, I would start to think about doing it next year and saving up OR come up with something super creative for a scholarship video for next year. It’s never too early to start planning, since what happens waaaay too often is people don’t start planning financially until it’s too late.

      2. It’s not woo-woo at all. I’m not woo-woo, and would not recommend it if that’s how it was. That kind of stuff just doesn’t resonate with me at all. It’s all straight forward and action oriented. It’s nothing like the secret or anything like that! {Maybe one of the B-School bonuses that was made by someone else is a little woo-woo. I don’t know, because I didn’t go through all the bonuses last year. But, none of the main modules or bonuses created by Marie are woo-woo. Actually, if I remember correctly, she said in one of the modules, “This might be a little woo-woo, but go with me…” and it was like five minutes of one module. Not the entire program…}

      3. That’s a so-not-fun place to be. I get you, because I’ve been there and wondering “Am I doing the wrong thing?” What helped me out of that place was doing a lot of brainstorming, journaling {writing and art journaling} and reading books like The Fire Starter Sessions and The Creative Habit. Those things together helped me move from stuck to inspired. There’s no easy trick to get out of that place. Usually, it takes me anywhere from a week to a month to move out of that place, and I have to work to get out of it. I can’t just sit back and hope that I become inspired even though I wish that’s what I could do.

      I hope that helps some!

  2. Amanda Sue February 19, 2014 at 9:00 pm #

    Oh that’s a shame. :/ I would have gone ahead & applied (I did the last 2 years, and didn’t make it in, lol) but I got scared off this year by the woo-woo talk.

    Okay. Maybe I just need to take a deep breath, and go for this hardcore/full-throttle and see what happens. On the one hand I could still be nowhere in a year…but on the other hand if I keep sitting here feeling stuck, I’ll DEFINITELY be nowhere in a year.

    This aggravates me…I’m usually much more motivated than this. I’m ex-military for crying out loud. Ex-military FITNESS INSTRUCTOR no less.

    I need to save up so I can dive in with you if you get openings later this year, lol.
    Amanda Sue recently posted..What Da Vinci & Paris Hilton Have In Common

    • April February 20, 2014 at 1:17 pm #

      I say YES! Go for it full throttle…you’re absolutely right that if you don’t do anything, you’ll be in the same place next year. If you go for it completely, I can’t imagine that you would be in the same place in a year. You might not have reached all the goals that you set, but you won’t be the same–and your business won’t be the same.

      Ex-military fitness instructor? Whoa…how awesome! You’ve definitely got it in you!

  3. Amanda Sue February 20, 2014 at 3:19 pm #

    Okay! That’s it then. I’m gonna do this! Thank you, that’s the most encouraged I’ve felt in a while. I need to scrub up my combat boots, and kick it into high gear so I can join the league of superheroes someday, cause clearly y’all are encouraging lot. <3
    Amanda Sue recently posted..What Da Vinci & Paris Hilton Have In Common

    • April February 20, 2014 at 3:21 pm #

      You’re soooooo welcome! We’d love to have you! 🙂

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