You: I launched a new product, and I’m really disappointed with the sales.
Me: What did you do to market your new product?
You: I emailed my list once. I blogged it about it. I posted a picture and description on Instagram and Facebook. I sent out a tweet. I scheduled a few more tweets.
Me: So you basically did the bare minimum?
You: What else was I supposed to do?
Me: Email your list with sneak peeks leading up to your launch. Email your list at least a handful of times during your launch. Set up a sales funnel. Mention it in all of your blog posts for a month leading up to the product release. Do a Facebook live video on launch day to celebrate. Try to book some interviews. Write a couple guest posts. Collect testimonials. Talk about it on social media over and over and over.
You: Won’t that make my followers mad? Won’t they get annoyed with me talking about my products so much?
Me: *Takes a deep breath so I don’t lose my mind* Are you trying to run a successful business or please the entire world?
Me: Excuse me for a moment while I bash my head up against this brick wall 57 times.
While this might be a bit of an exaggeration, I find myself in this kind of conversation ALL THE TIME. That’s why I created today’s video.
Warning for headphone wearers: this video includes yelling.
I hope this helped you get over your email marketing phobia, because it’s a big piece of running a successful business.
Still nervous about emailing your list? Repeat this mantra over and over: they signed up for my emails because they want me to email them.