And it still hasn’t changed.
Thank goodness the cardigan has (that was me trying to pretend I was older and “more professional” than I was), but the message is the same.
What am I talking about?
Waaaaaaaaaaaaaaay back in the day (I’m talking in the beginning of 2011), I published a three-minute video on the importance of email newsletters.
For today’s post, I thought it would be fun (and a bit embarrassing) to pull the first video I opened up from the beginning of Blacksburg Belle and talk about whether or not it’s still relevant.
I’m pretty sure both Paris Geller and Hermione Granger were controlling my mouse when I landed on the video where I answer the question I still get regularly: Do I need an email newsletter?
We’re no longer in 2011, so please don’t call it an email newsletter, but all of the reasons I give in the video from years ago still apply. Isn’t that somethin’?
And, I’m still pretty proud of that video. I thought I would cringe and have to take 237 deep breaths before including the link to it in this post, but I did a good job for: working with a video camera with only one main button, using natural light, and doing the entire video in one take.
It’s not going to win any awards but past April didn’t do too bad.
Back to the topic.
Because email marketing is super duper important, here are some of my other blog posts that’ll help you tackle the topic depending on where you are in your business:
And, if you’d like one piece of homework before leaving (YAY for other Hermione Grangers out there!!!), here you go:
1. If you don’t have an email newsletter set up, make that your top priority for next week. Choose a provider and just get it done already. Even if you aren’t selling anything, you should be collecting email addresses.
2. If you have an email newsletter set up, ask a question at the end of your next email to engage your subscribers. Tell them to hit the respond button and answer your question and that you will directly respond to each and every email you receive.
Now…if you have a huge list, you probably can’t do this. But if you want to increase the engagement with your list and up the know, like and trust factor, this will do it for you. You’ll probably see an increase in sales, too.
That’s all I’ve got for you today!
I know you’re probably over me talking about the importance of email marketing but I want you to succeed so I have to push it on you over and over and over. Otherwise, I wouldn’t be doing my job.