Do any of your excuses about why you haven’t started a blog or why you haven’t started an online business go anything like this: “Ummm…I don’t blog, because I’m not a good writer” or “I’m lost when it comes to copywriting.”
Do you wonder why your products or services aren’t flying off the virtual shelves? One reason could be that your product or service isn’t any good–but I don’t believe that’s you, because I know you wouldn’t try to sell crap. Another reason could be that your product photos aren’t attractive. If that’s you, work on it. No excuses. But, one reason you may not have considered is that your copy isn’t compelling.
You might be thinking, “Not for me. I have a video based blog or I take amazing photos. I don’t need to focus on writing.” Think again. Your titles, especially your blog and email newsletter titles are the most important piece of the puzzle. Your content has to be good, but if you don’t get anyone to check out that amazing content, because your titles stink, that awesome content isn’t doing you any good.
Your blog posts will get better. More people will read, share, and comment on them. Your email newsletters will get better. More people will be likely to open them up, read them, and purchase from you. That means an increase in sales. If you write better product descriptions or sales pages, you’ll also see an increase in sales. See what I mean? It’s all good.
Now, here’s the bad news. There’s no shortcut to becoming a better writer. Most successful writers will tell you that they do two things: write daily and read daily. If you want to improve your writing, you need to commit to making it a daily habit.
That doesn’t mean that you have to write a masterpiece everyday. It just means that you need to put pen to paper and write while trying to improve as you go.
When I quit my day job, I immediately started freelance writing so our savings account would stay full, and within a couple months, I was making more money by freelancing than I had been making while practicing therapy. It’s crazy–I know. Then, I was asked to edit articles for the web on event planning. This wasn’t out of the blue. I had a wedding planning blog and already wrote for the company.
They said something like, “Hey. We think you rock. Would you be interested in editing articles and making some good money?”
I said, “Good money. I’m in.”
When I started Blacksburg Belle, I stopped freelance writing and editing to concentrate solely on making that dream a reality. I’m 100% positive that the work I’ve put in to become a better writer has made my dream possible. I write every day. As I’ve become a better writer, my readership has increased, the amount of subscribers who actually open my emails has increased, and my sales have increased.
I get emails constantly that say things like, “I feel like you’re in my head. I know you sent this email to your whole list, but I feel like you wrote it for me.” Do you get emails like that? I sure hope so, because when you do, you’ll see a correlation in your sales. If you don’t, I can help.
As soon as you purchase, you’ll be redirected to a private page where you input your name and email address. You’ll receive a confirmation email, and you just have to confirm that you want to receive the prompts. As soon as you do, you’ll start receiving daily prompts. Pretty darn easy, but if you have any questions along the way or you aren’t immediately redirected to sign up, just shoot me an email at “firstname.lastname@example.org” without the quotes, and I’ll make sure you’re taken care of.
If you follow through with these prompts and devote just 20 minutes a day to writing, you’ll see huge results at the end of one year. I encourage you to use a journal to track your writing, so you can look back at the end of each month and see how you’ve improved.
I’ve got three goals with this course:
1. Help you dramatically improve your blogging, writing, and copy. 2. Show you that writing can be more fun than you imagined. Oh yes, I’m all about making this fun. 3. Giving you blog prompt ideas that you haven’t considered and will help you pull in your ideal customer.
Does this sound like something you need? Do you need to hold yourself accountable and get a prompt delivered to your inbox each day? Do you need to improve your copy? Do you need to make this process fun, so you stick with it?