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Are You Keeping Up With Your New Year’s Resolutions?

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We’re nearing the end of the third week in January.

This is the point where I notice less people at the gym, because they’re starting to give up on their goals—their New Year’s resolutions.

They’re starting to realize that the goals they set weren’t realistic, they didn’t realize how tough it would be to make the change, or they don’t care enough about losing 15 pounds before bathing suit season to wake up an hour earlier.

This is also the point where I notice people not following through on their business plans. They started out the New Year strong and have tapered off.

I have a few suggestions on how you can deal with this, so you’re not one of those people who end up saying, “How did 2012 go by so fast? There was so much I wanted to do and change, and it didn’t happen.”

1. Don’t give up when you slip.

Making changes isn’t easy. That’s just the truth. So, when you decide that you’re going to work on your business for an hour after dinner at least three nights a week, you might realize that it isn’t as easy as just making that decision. Stuff comes up.

Scientists disagree on how long it takes to form a habit, but it usually takes at least 30 days. Once you’ve done something for a month, it becomes easier to keep doing it, because you start to do it more on autopilot. Before this time, most of us have slip ups. These slip ups determine whose going to make it and who won’t. The people who make big changes learn from their slip ups, they understand that making mistakes along the way is part of the process, and they keep moving forward.

2. Get to know your triggers and plan for them.

We all have triggers that keep us from our goals. I just started learning some new knitting techniques, and I’m really excited about them. I also have some episodes of Grey’s Anatomy sitting in the queue of my Tivo. I love to watch/listen to Grey’s Anatomy and knit. I don’t feel as bad about watching television when I do something else along with it—like knitting.

This is a trigger for me. I could be knitting and watching Grey’s instead of working and writing this post. I have to plan for that trigger. I have a rule about it. I’m not allowed to watch and knit until at least 5:45 pm. My husband usually doesn’t get home from work until 6:30 pm, so that gives me time to watch one episode and knit while fast forwarding through the commercials. I don’t get to do it every day, but having that rule in place keeps me from playing couch potato girl.

3. Tell other people about your goals and the changes you want to make.

Today, I spent an hour talking with Mayi Carles from heartmade. We were catching up, talking about our recent launches, and making plans for 2012. That hour inspired me, gave me new ideas, and will help me hold myself accountable. If I tell someone I’m going to do something, I’m more likely to do it. When I feel inspired because I’m around like-minded people, I’m more likely to stay motivated.

One way you can do this is by joining a community like ARTrepreneur {enrollment closes January 30th}. You’d be surrounded by people who want the same things you want, who are willing to tell you their secrets and failures, and who want to see you succeed. That’s one of the things that I love about it.

Tell me. Where you at with those New Year’s resolutions?

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FREE Module: Choosing Products and Getting to Know Your Target Market

Mentioned in the video module:

1. Jessica Swift’s amazing rain boots.

2. Target market biography worksheet: download here.

3. Example of a plan of getting to know your target market: download here.

This is a module from, Six Weeks to a Creative Business, which is currently open for enrollment here. Enrollment closes on January 30th. If you enroll in ARTrepreneur, you automatically get access to this course for FREE. 

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Why You Need a Marketing Plan + Basic Steps to Put One Together

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You have a product that you’re proud of and want to sell. You tell your friends and family members, and they all hope that you’re just going through a phase. In a condescending tone, your mother asks, “Do you really think you could make a living selling YOUR paintings?” Instead of throwing a tantrum like a two-year-old, you take a deep breath, plaster on a smile, and try to explain that people actually do make a living by selling their art.

You spend hours taking pictures. You realize your pictures suck–they’re too dark and blurry, and the polka-dot background completely distracts from your products. You read your camera manual and learn some tips on lighting and macro photography. You spend another few hours retaking pictures. They’re much better than the first batch, especially after you edit them.

You try your very best to write product descriptions that don’t sound too pushy and salesy. You attempt to write in your own voice to make them sound unique, because that’s what everyone says you should do, even though you don’t really know what that even means.

You bite your lip and start to sweat as you put a $15 price on a product that took you three hours to make, because you really want to sell something. {If this is you, raise your damn prices!}

You upload your products on Etsy…and you wait…and you wait. You check your shop every 3 minutes hoping that someone has favorited one of your items or actually purchased something.

Then, you think, “Maybe I’m not good at this. Maybe I’m crazy to think people would actually want to buy my stuff. Maybe I should give up.” That’s when you reach for the wine bottle and have a glass or two or three and hope that no one asks, “So how’s that little online art business of yours going?”

This is where today’s lesson comes in.

Even if you have a unique product, magazine-worthy product photos, and well-written product descriptions, you still have to bring people into your shop. You need a marketing plan. Now, watch the video below:

If you don’t have a marketing plan, I have two suggestions for you:

The first is a blatant way for me to sell one of my products. Buy my digital guide, Marketing for Creatives: How to Spread Your Message and Boost Your Sales, and learn how to market your stuff. {See how I’m marketing to you right now?}

The second is a basic way to start a marketing plan. Follow these steps:

1. List six places {blogs, websites, online magazines, print publications} where you would like to see your work featured or you would like to be featured.

2. Assign each of those places to one month over the next six months. Example: February: Design*Sponge, March: Oh My! Handmade Goodness, April: Real Simple, May: Decor8, June: Creature Comforts, July: Artful Blogging.

3. For each month, concentrate on getting your product featured on that site or in that publication. Learn what you need to do to submit your work and submit it.

Note: Your work may not get featured in that month. For instance, you might submit work to a print publication that doesn’t get featured until six months down the road. That’s okay. It’s just important to focus on getting these features.

Leave me a comment below letting me know one place where you’d like to see your work featured in 2012. I love hearing about your plans!

Announcement: ARTreprenuer {the membership site that helps you turn your creative dreams into reality} will be open for signup January 16th-January 31st. I’ll be offering a special discount for email newsletter subscribers on January 16th. Want to be on the list? Sign up below:

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Thinking like an ARTrepreneur: A Must to Succeed

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What would it mean for you to have a business that revolves around your lifestyle? What would it mean for you to have a business that revolves around your strengths, your creativity, and your passion?

Can you imagine filling your day with creativity, passion, and self-care while profiting and producing meaningful products and services?

This is what it means to be an ARTrepreneur.

ARTrepreneurs treat their businesses like businesses—not like hobbies. They let their creativity and passion lead them to make unique products and services that add something beautiful to the world. They focus their businesses on their strengths, and they don’t apologize for their prices. They love what they do, and they don’t buy into the idea of the starving artist.

Want to be successful as a creative business owner? Then, you need to start thinking and acting like an ARTrepreneur:

1. Know your numbers.

ARTrepreneurs know how much they make. They know how much their materials cost. They know how much they need to price their products to make a profit. They keep these numbers organized, because they know it’s important to keep track of how much is going out and how much is coming in. You can’t know if you’re profiting without this information.

2. Invest in your business.

Most creative entrepreneurs don’t have to spend a lot of money when they first start their businesses and this is a really good thing. But, you do have to be willing to invest in your business when necessary. And, when I say invest in your business, I don’t just mean money—I also mean time. For example, if you don’t know how to take magazine-worthy product photos, you’ve got to invest the time {and probably a little bit of money} to make it happen.

3. Set business goals.

ARTrepreneurs know what goals they are striving to reach. They know how much money they want to make, and they know what steps they need to take to start reaching these goals. They plan on success.

4. Brand your business.

ARTrepreneurs understand that they have to put time and money into branding their businesses. They know that all the details matter. They also know that each aspect of their business should relate to their brand—the packaging, shop banner, blog design, and email signature should be cohesive.

5. Have multiple revenue streams.

ARTrepreneurs know that they need multiple revenue streams, because one could dry up. They know that it’s best to sell their products in different stores and online. They know that more than one product line encourages multiple purchases and repeat customers.

Here’s something else that ARTrepreneurs know: You aren’t born knowing how to do all this stuff. You have to learn how build and run a successful creative business.

If you’re striving to be an ARTrepreneur, you’re in luck. ARTreprenuer {the membership site} will be open for signup January 16th-January 31st. I’ll be offering a special discount for email newsletter subscribers on January 16th. Want to be on the list? Sign up below:

 

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Hitting a Post-Holiday Sales Slump? How to Use This Time Wisely

We all want sales, but downtime can be your friend if you use it wisely.

In between big projects, I always give myself more time to do fun stuff like baking vegan chocolate chip cookies, reading a new Jodi Picoult novel, and watching girls breakdown on The Bachelor. But, I also use the time to get ahead, plan out creative marketing ideas, and stock up on blog posts.

In this week’s video, I give you five ideas on how you can use time in between sales to your advantage. Check it out:

Wanna quick recap? Here are the five ideas on how to fill your downtime:

1. Make a marketing plan to get out of your feast or famine cycle.

2. Pitch a guest post or interview.

3. Stock up on your best-selling items.

4. Stock up on blog posts.

5. Take a class related to your craft or a business class that will help you move forward in your business.

Have you heard?

In a couple weeks, I’ll be launching a group coaching program for crafters, artists, and creatives who want to turn their passion into a business. It’s a simple, straight-forward course that will walk you through each step to setting up a successful creative biz. Want to know when it launches and get in on the special only for newsletter subscribers? Sign up below.

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FREE Digital Guide: The Best of Blacksburg Belle 2011

I can’t put into words how excited I am for 2012. I’ve got BIG plans. I mean BIG.

But, before I move into 2012 full force, I compiled some of the best posts from 2011 in case you missed some of them, wanted them all in one place, or wanted to reread some of the most popular ones.

Download your copy of this 65-page FREE digital guide right here.

In a couple weeks, I’ll be launching a group coaching program for crafters, artists, and creatives who want to turn their passion into a business. It’s a simple, straight-forward course that will walk you through each step to setting up a successful creative biz. Want to know when it launches and get in on the special only for newsletter subscribers? Sign up below.

 

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How to Increase Customer Loyalty In 2012

Do you want to increase your sales in 2012? That’s a big, fat yes, right?

Did you know that it’s easier to keep current customers and turn them into repeat customers than it is to get new customers? It takes less time and money to focus on your current customers than it does to bring in new customers.

In this week’s video, I detail how you can focus on your current customers in 2012 to turn them into loyal, repeat customers.

I’ve also put together a handy worksheet to make this even easier for ya. You can download it here. {You need Adobe Reader in order to download the worksheet.}

I’d love to hear how you’re going to make your customers feel extra special in 2012 in the comments below.

Quick Announcement:

In January, I’ll be launching a group coaching program for crafters, artists, and creatives who want to turn their passion into a business. It’s a simple, straight-forward course that will walk you through each step to setting up a successful creative biz. Want to know when it launches and get in on the special only for newsletter subscribers? Sign up below.

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10 Things About Your Site That Will Make Me Cringe

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{Editor’s Note: This is a guest post from the lovely, Emily Thompson. Thank you, Emily, for helping us make our sites less cringe-inducing and making this post super fun–I laughed out loud multiple times!}

Being a web designer and developer has had a very serious adverse reaction on me. Completely unexpected. A serious drawback, indeed.

I have become a web snob.

What this means is that I sometimes find it hard to try a new restaurant if their website isn’t kickin’. I sometimes can’t bring myself to purchase something I feel I almost can’t live without (you know, like that third pair of black leather pumps) unless the site is easy to navigate. It’s a side effect that has limited my life’s choices. I find it hard to respect a company that doesn’t respect themselves or my field by hiring someone to make sure they’re putting their best face forward.

On the upside, it has definitely made me a better consultant and designer.

It also means I can give you leg up.

Following is a list of the top ten things about a website that will make cringe faster than the thought of anyone’s parents… you know. *cringe*

Disclaimer: This is a list of my own annoyances and opinions. It does not mean that if you use them then your site is evil. It just might make me cringe a bit.

1. Splash Pages

Splash pages are a website trend that just won’t die. From a design point of view, I see the appeal. I do, promise. They are a chance to hit your visitors with the best of your design savvy and/or products.

On the other hand – the bigger hand – having a splash page adds a whole click to what your customer has to do to actually get to your goods. And that one whole click is not necessary. Or good. Not to mention the fact that animated splash pages can take much to long to load.

It’s all about usability, folks, and a splash page is not user-friendly. (That’s the developer in me talking, holding the weaker designer part back from contradicting.)

Die, please, splash page fad.

2. Animations

Speaking of animation, let me mention that they bug me. I will say that there are occasionally times when animations are cool, but only when they’re very understated. Very understated. But a good rule of thumb: don’t even try to toe that line.

Note: This does not apply to animated slide shows, which I think are great, but rather bobbly head dogs and other ridiculous nonsense. [Enters: memory of a nightmare of a site with a microwave telling me I should buy their pizza.]

3. Music

Music is another of those nasty website trends that won’t just move on to a better place. Luckily, it has died out in most areas, but photography sites in particular can’t seem to let go.

My biggest issue? Just by having music on your site, you’re making your site inaccessible to a very large portion of people visiting your site from a library, office cubicle, classroom, or any other quiet place imaginable. They’ll load your page, hear the music, X it out immediately, blush, and duck their head. Do you really want to remove every one of those people from your potential client list?

Not to mention you’re totally interrupting my Beats Antique jam session. Not cool.

4. No Coherent Style

Want to add a ton of legitimacy to your site? All you have to do is be consistent. {Click to tweet that little nugget.} Use a single color for all non-linked text. Use the same font-size for all text. Make sure your list layouts are cohesive across all your pages. Really, it’s that simple. And it keeps my eye from twitching.

5. Too Many Fonts

Rehitting on having a coherent style, do yourself and your readers/customers a favor and don’t get too font-happy. I know fonts are cool, trust me. I have a gazillion. But make yourself proud and use some self-control.

A good design guideline is to use 3-4. I usually try to stick to 3. And your logo fonts are included in this count.

Do yourself another favor and restrain from using cutesy fonts for your body text. That makes my eye twitch too, and is really hard to read for everyone else. Our eyes have been trained to read regular site fonts very easily, and they were chosen all those years ago because they are easy to read.

6. Centered Text

Unless there is a really good reason, like perhaps you’re from a society who can’t process text written with left or right justification, never ever publish all of your text as anything other than left-justified. Even if you think it looks kind of weird because the text is short, it looks even weirder to everyone who tries to read it.

And there’s a cultural reason for this that goes back hundreds of years before us (see ma, that linguistic anthropology class wasn’t totally useless). The English language, as well as hundreds others, are meant to be read with left-justification. You really want to challenge that?

7. Too Much Text

The web is evolving into a place where shortness rules, which would make me much more happy with my 5’3” stature, if only that was the shortness that applied here. Folks have a shorter attention span than ever. What does this mean for you? Learn to summarize like a pro. Don’t say in 4 paragraphs what can be said in 4 sentences.

And learn to keep paragraphs short. (See what I did there?)

8. Lack of, or Really Horrible, Photography

Folks don’t like lots of text, but they like pretty pictures. Pretty pictures with a cohesive style. Just wander around Pinterest. Who’s getting pinned most often? Those with awesome photos, obviously.

Photos can make or ruin your website. Put out $5000 for a new site? No one will look if your photos aren’t fab. Have a limited budget and can’t afford good photography AND an awesome site? Choose photography. {Click to tweet that little nugget.} No one will pay attention to your cheap template if they’re too busy drooling over your photographs. (And that’s a big deal for a web designer to say.)

9. Links Don’t Look Like Links

Ah! Few things will get me frustrated with a site more than having to search for links, or being fooled into thinking a link isn’t a link.

Decide on a style for your link that heavily contrasts from you body text. This can be a new color or underlined, or both.

Now, don’t even think about underlining any other text so that it looks like a link when it’s not. If you use a lot of underlining, then choose a link style that is simply a contrasting color. And make sure it’s very contrasting. Choosing a link color that is eerily similar to your body text without underlining is a sure-fire way to make sure no one ever sees it.

10. No Search Function

Ok, I saved this one for last because it’s only half true, and because not making an exception makes me a massive hypocrite, as two of my own sites don’t have search functions.

When a site has a large amount of content (like a blog, or a site with lots of pages) a search function is so terribly necessary. Visitors are going to get frustrated and leave just out of principle, or maybe that’s just me.

However, if your site just has a few pages, which are very easily navigable, then a search function isn’t necessarily required, but it is still a pretty good rule of thumb.

Final Rule

To sum these up, remember one very important thing: usability before design. There are no clear laws of web design, as each site, audience, purpose is different, except for that one. I know, I know. My designer half is kicking and screaming inside. But it’s true. Don’t design for yourself, design for your audience. (And your audience is listening to their own tunes right now.)

I hope you can take some of these and use them in the design of your own blog or site. Maybe I even caught some of you in a place where you thought, “Omg, I totally do that,” and you’re now going to go fix it.

Goodness knows, the less I cringe, the happier I am.

What are your pet peeves in the world of websites? Or want to prove me fabulously wrong? Show me!

Get a lot out of this article? Share it:

Must Read: 10 Things About Your Site That Will Make Me Cringe by the lovely @emmarieDesigns http://bit.ly/vGBiaD Click to Tweet!

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Emily Thompson is a web designer/developer for her studio, emmarie Web Design. She also blogs at emmarie Designs and teaches small creative businesses how to start and grow their business online at Indie Shopography. When not designing and inspiring, she’s chasing her 3-year old daughter and/or boxer pup, or hiding from them both.

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3 Must-Read Books That’ll Increase Your Success in 2012

I’m a book fanatic. I seriously think I have a problem, because I cannot go into a bookstore without buying at least one book–usually it’s more like eight, but who’s counting? I’ve probably read over 50 business-related books this past year. In today’s video, I picked three books that made a big impact on me and that I highly recommend.

And, here’s a quick recap of the 3 books:

1. Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

2. The Renaissance Soul: Life Design for People with Too Many Passions to Pick Just One by Margaret Lobenstine

3. Switch: How to Change Things When Change Is Hard by Chip and Dan Heath

Before you go, I’d love for you leave a book recommendation in the comments below. Did you read a book this year that rocked your world? A book that helped you be more successful? A book that you left you in awe? Or, a book that really helped your business? Please feed my book addiction!

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Lovely Creative Entrepreneur, You Need to Hear This!

Today, I’m giving you a dose of tough love.

You probably need to hear this–so I’m going to say it. And, you’ll get a chance to see my three lab-mixes at the end.

Watch the video below to find out what I’m talking about.

I’m bummed out about how this background looked on video. It’s MUCH more sparkly in person, so just imagine a lot more sparkles. But, my necklace looks super sparkly, doesn’t it? It’s from Elegant Girl, if you’re wondering.

Now, back to the topic of pricing. You want to have a successful business, right? Are you pricing your products to turn a profit? Are you paying yourself more than minimum wage? {Big Hint: You should be!} Do you have to reinvest all of the money you make to buy new materials or are you actually paying yourself? You need to take a close look at how you’re pricing your products. Don’t undervalue yourself.

Are you one of the people that needs to raise your prices? Why haven’t you? Let me know in the comments below if you’re struggling with your prices.

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