Let’s face it—building a brand and marketing your products must include social media. Why are people afraid of social media? I can answer this question, because I used to be one of the fearful ones sitting behind my computer wondering if anything worth sharing could be sent in less than 140 characters. For years I refused to join facebook.
I had some pretty logical reasons. I used to practice therapy and all of my clients were at-risk adolescents who knew facebook backwards and forwards. I didn’t want them seeing pictures of me on vacation or knowing where I was going on Friday night. Plus, I had this picture in my head of some creepy guy sitting at his computer learning way too much about me. When I realized that the privacy settings would allow me to control those things, and one of my long-distance friends begged me to join facebook, I did. It wasn’t scary.
Then I started a blog that’s no longer active, Stylish Events. I had about 2,000-3,000 readers a day and paid advertisers. I could have made that blog into something even bigger if I had taken the leap into social media. Instead, I swore off twitter as a useless waste of time and made up excuses why I didn’t have time to set up a facebook fan page.
The whole social media scene seemed like a repeat of high school, and even though I was one of the lucky ones who actually enjoyed high school, I didn’t want to go back there. Then I realized that a lot of my competitors were growing much faster than I was, so I did a bunch of research and realized the main difference was my lack of participation in social media. At that point I didn’t want to join twitter or get a facebook fan page, because I felt like the “new girl in school.” I didn’t want to spend the time I knew it would take to learn the ins and outs of social media. Then I realized that the main thing holding me back was my growing lack of enthusiasm for my topic. Things needed to change.
I did a lot of soul searching to grasp what I was meant to do and figured out that I wanted to create art and jewelry while teaching and helping others. When I found my passion for art and leading a creative life, I made a firm decision that I would learn as much as possible about social media and how use it to my advantage. Because I love my niche so much I can hardly keep my brain from thinking about my next post, the latest comment I got on my blog, or the new equipment I ordered to do podcasts and videos, I want to use everything I can to be successful. The passion for this topic makes it fun and much easier than I first thought it would be.
If you really want to be successful at what you do and you have a passion to share what you do with others, you need to start learning about and using social media. It’ll make a difference.