Don’t you hate it when you know you need to make a change that you’ve been putting off and then you get called out for it?
But, sometimes we need a swift kick in the tush to make changes happen.
On Friday, Mayi published a video that made me cringe. Usually, I really enjoy her weekly videos. If you haven’t seen them, you should check out her Friday posts. She’s bubbly, funny, and super passionate which makes those videos a pleasure to watch.
Anyways, back to how Mayi made me cringe and provoked one of those I-really-didn’t-want-to-think-about-this-but-now-I-can’t-stop moments. She talked about the sacred branding mistake that I’ve been making: lack of consistent branding. Yikes.
Now, Mayi didn’t use me as an example or anything, so she didn’t call me out personally. But, I knew I was one of those suckers she was talking about.
Are you guilty of this?
Do you use lots of different fonts and colors on your blog, website, and online shop? If you’re using more than 3, you’re breaking the rule.
Would a customer instantly recognize your brand from your color and font choice? If they saw one of your blog badges on another blog, would they know it was yours before reading the text?
Do your business cards, shop banner, packaging, and pictures have a consistent look?
If not, I want you to join me in this branding challenge:
1. Watch Mayi’s video.
2. Decide what changes you need to make to have a more cohesive brand.
3. Share those changes in the comments below.
4. Schedule to make those changes happen.
5. Come back here and let me know when you’ve completed them.
Take action. Don’t read this blog post and think, “Hmmmm, I probably should do that.” Do it.
It’s only fair if I tell you what changes I’m making to get this problem under control.
I’m working with a graphic designer, Zoe Rooney, in order to make some super big changes to this site. Soon, you’ll see a new header and blog buttons. Plus, I’m going to stick with a limited number of fonts—instead of using way too many. Zoe’s already helped me pick the colors and fonts.
Now, it’s your turn. What are you going to do?