Take me on a journey.
Tell me about the moment that you fell in love with your craft. Tell me about the struggles you’ve faced in your business. Tell me about the first sale you ever made.
Let me into your world—into your business. Add stories to your posts. Make them personal and unique.
Make your blog a different space from all other spaces. Be different.
Stop writing the same stuff as everyone else. Stop blogging just to blog. If you’ve seen the same topic covered over and over and you don’t have anything new to add, leave it alone for now.
If the rules don’t make sense, break them. It’s better to take a quick break from blogging than to publish junk that you’re not proud of.
Write with a purpose and a mission. If you do, your readers will connect with you. They’ll comment. They’ll follow you on Twitter and sign up for your newsletter. They’ll look forward to reading your posts. They’ll become loyal fans.
Make things worthwhile for your readers, and they’ll make blogging worthwhile for you.