Watch the video below for an introduction to this post and to learn why I’m featuring Bridgett for Follow Friday:
Mini Interview: Bridgett discusses how she developed her style, how she decides when to make a new line of products, and her feature on Real Simple.
1. Your shop and products have this simple, modern style that I love. How did you develop this style?
The style developed over time. When I first began, I was creating stationery from a more realistic direct approach, but as time passed I become more and more influenced by the Australian modern style. My husband and I honeymooned over there and everything about it just stuck with me. So once I connected with what really mattered the designs began to take form.
2. I see that you have new personalized canvas prints. How do you decide when to make a new line of products?
I’m always on the lookout to create new line of products. Both to keep my creative juices flowing and to keep things fresh for my customers. I have learned that the best way to bring out new products is to get the customers involved. When I first thought about my favor bags, I posted on my blog and Facebook about my idea and asked for feedback. The response was a hit so I went for it and to this day it’s been my biggest seller. And now that I have a good range of designs, I look for different mediums to display them on, such as the personalized plates and canvas prints. I definitely use my marketing calendar to determine when items will launch but it’s more of an organic process while it’s in the development phase.
3. You were featured on Real Simple. That’s a dream for many handmade businesses. How did that happen for you?
This was actually quite a shock for me as the editor was perusing Etsy looking for modern moving announcements and stumbled across my shop. But it hindsight the things that really brought my shop and product to their attention was 1) focusing on describing the product well; 2) supplementing the product description with good photographs; 3) and be unique and stand out from the rest of the crowd.