Mayi’s shop critiques on ARTreprenuer are helpful to everyone, not just the member whose shop is being critiqued and I wanted to bring you some more takeaways from those super brilliant and generously in depth crits that Mayi gives monthly! Thanks Mayi!
Regarding your in-shop branding:
Consider purchasing a font to use for your graphics and branding – it will be more unique and professional looking.
If your avatar is a photo of you, make sure you look kind, approachable and trustworthy. No one wants to buy from a grumpypants mcgee.
Make sure your shop banner represents your brand and the overall look and feel of your shop!
Regarding you product titles:
To make the most of Etsy’s new relevancy feature, product titles should include descriptive references like color, style, size and don’t forget the obvious, what is it? Necklace? Bracelet? Add that first! This approach will help you rank better for SEO as well – both on and off etsy.
Regarding your shop announcement:
Use your shop announcement as a sort of bulletin board – list upcoming events, other places to find you, any shipping delays, and contact info!
Regarding your product photos:
Show the item in context, it helps get buyers excited about your work and they can begin to picture it being part of their life! Lifestyle photos are great for catching the attention of bloggers and editors!
Make them as bright and as crisp as possible! Don’t all too much “fluff” aka don’t use too many props. Allow your product to pop in whatever kind of photo you take!
Use close up shots to show details, fabric texture and any hardware or special markings.
Regarding item tags:
Gather round while we beat a dead horse will you? Use all 14 tags!! You’ve heard it once, you’ve heard it a million times!
Regarding your item descriptions:
If you accept custom work, add that to your product descriptions, tell people how to contact you about that and use your ready-mades to promote custom projects!
Do some of your items go together in someway? Link from one to the other in the product description!
Regarding you policy page:
Make it easy to read and comprehend! This is important stuff! You want to make it simple to read and easy to digest, after all, you do want people to actually read it right?
About the Author: Hello! I’m Danielle, the President, Vice President, Treasurer, Secretary, Administrative Assistant and summer intern and blog updater at The Merriweather Council. I enjoy sipping iced lattes, listening to boy band music, watching crime solving TV shows and putting things in hoops. I am often covered in little bits of thread and fabric but, well, ‘I want it that way’ 😉