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No matter what niche you are in, your competitors are doing many of the same things. Similar products, similar offerings, similar styling, similar marketing… you get the picture. And maybe you don’t like what seems to be trendy in your niche, but you are doing it because, well, it is trendy.
What would you love to change?
What do you see happening in your niche, among your competition, that you really don’t like? How can you do it differently?
Drawing a blank?
Think outside the box.
In April’s latest creative tutorial for ARTreprenuer she discusses how to “brand twist” {concept originally from Julie from Brand Twist} the things you do in your business to stand out against the competition – do the same things, but differently and more in favor of building your unique brand. When we get to the part where we need to think of how we can do things differently, and then draw a blank, April suggests that we look outside the box, outside of our niches.
Best way to get your brain outside the box? Think of your all time most favorite brand … it is hopefully outside of your niche.
April made changes to the way that she does her video posts on her blog after thinking about how her favorite brand does their window displays and how they create ambiance in their stores.
If you ever start to feel stagnant or invisible in your niche, it can be super helpful and informative to think about how businesses you love, even if totally unrelated, do things and think about how you can apply that to your own brand.
So, what does your favorite brand do that you love? How can you use those tactics in your own business? What don’t you like and how can you use your favorite brand as inspiration to change it? What would they do?
About the Author: Hello! I’m Danielle, the President, Vice President, Treasurer, Secretary, Administrative Assistant and summer intern and blog updater at The Merriweather Council. I enjoy sipping iced lattes, listening to boy band music, watching crime solving TV shows and putting things in hoops. I am often covered in little bits of thread and fabric but, well, ‘I want it that way’ 😉
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