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How to Get and Keep New Blog Readers

- November 2, 2011 | by April -

I did something a little nutty this week. I let my husband direct this video.

Actually, I asked him to help me out. I’m pretty lucky, because my husband seriously cares about my business and he enjoys helping me with stuff {unless I get cranky and yell}. He also brings out the best in me and can make me laugh like no one else.

At the end of Rich, Happy, and Hot Live on Sunday evening, Mayi Carles and I met up with our super patient {they waited outside for about 45 minutes for us} significant others and had a delicious dinner. Then, we chatted for hours.

During that time, Kris {my man} decided it would be funny to show Mayi and her man some videos he had taken of me on Christmas morning opening presents. These weren’t your run-of-the-mill videos—let’s just put it that way. And, no, you won’t be seeing them. They are way too embarrassing. But, they caused Mayi to double over laughing. Then, she wanted to know why Kris hadn’t put them up on YouTube yet. His response: I like my life. I want to stay alive.

Anyways, Mayi insisted that I need to add bloopers at the end of some of my videos, so I did. Kris decided the “bloopers” would be called entertainment time which he didn’t mention to me until we were taping. You’ll see my reaction to this around the 2:17 mark.

In case you want a recap of the video, Amy asked if I’d cover the topic of getting and keeping new blog readers. It’s a juicy one, right? Here are my four tips:

1. Produce valuable content! You have to publish something that people want to read or watch.

2. Capture your readers with an email newsletter.

3. Call your readers to action to get them involved.

4. Market your blog like you market your creative business.

And, if you want more information on any of those tips, you should check out my book: Marketing for Creatives: How to Spread Your Message and Boost Your Sales.

That’s it for today my friends. If you have any feedback {questions, topics you want me to cover, more advice on getting and keeping new blog readers}, I’d love to hear it in the comments below.

21 Comments · Filed Under: Blogging Advice, Creative Business Development Tagged With: Blog Reader, Creative Entrepreneur, Creatives, Entrepreneurship, Mayi, New Blog, Reader

Comments

  1. Alison says

    November 2, 2011 at 9:09 am

    Thanks for posting this! I wanted to let you know that I bought Marketing for Creatives, and I LOVE it. I’ve been slowly working my way through the activities, and I think they’re already making a difference.

    Reply
    • April says

      November 2, 2011 at 9:16 am

      That’s sooooooo good to hear Alison!

      Reply
  2. toni says

    November 2, 2011 at 10:16 am

    Hi April – Thanks for sharing the tips.

    p.s; Love the blooper section.

    Reply
    • April says

      November 2, 2011 at 10:18 am

      Hey Toni! Good to hear from ya 🙂

      Glad you liked the video…my man will be proud of himself.

      Reply
  3. Shirley from Funchkins says

    November 2, 2011 at 10:31 am

    Hi there April, thanks so much for the great video. It came at such a great time, when we are looking to expand as well.

    P.S. I think Entertainment Time is a great idea :D.

    Reply
    • April says

      November 2, 2011 at 10:35 am

      Thanks Shirley! When I saw the word Funchkins, I immediately had to check out what that was all about. The funky art of design = very cool! I’m in love with the word Funchkins now 🙂 I keep saying it out loud even though I’m the only one at home!

      Reply
      • Shirley from Funchkins says

        November 2, 2011 at 4:28 pm

        Thanks for the compliment! I have to say that Funchkins loves Blacksburg Belle back. LOL, I now have a picture of you walking around your house saying Funchkins, quietly to yourself…

        Reply
        • April says

          November 2, 2011 at 4:33 pm

          Hahahahaha….I was actually saying it loud, kinda like a little kid that has just learned a new word and is really excited 🙂

          Reply
  4. Mayi Carles says

    November 2, 2011 at 12:27 pm

    LOL hahahahahahahaha I loved this. The new setting + the sexy entertaining time at the end. OMG you guys crack me up. I will have to show this to David when he gets back home hehehehe.

    Reply
    • April says

      November 2, 2011 at 12:30 pm

      I thought you might like it 😉

      Reply
  5. Lorena says

    November 2, 2011 at 6:09 pm

    I’m getting new followers via a giveaway, so, perfect timing.
    thank you for the tips.

    i enjoyed the bloopers hahaha

    🙂

    Reply
    • April says

      November 3, 2011 at 8:40 am

      Thanks for stopping by Lorena! Glad you enjoyed it!

      Reply
  6. lakshmi says

    November 3, 2011 at 4:48 am

    hahaha ! loved it ! Kris is really funny … its all very natural ..I like that.

    You look incredible , by the way ..your hair looks different .

    lastly, great tips ! i always like it how you are specific about your advice.

    Reply
    • April says

      November 3, 2011 at 8:41 am

      Kris is sooooooooooooo funny! He makes me laugh all the time–one of the things that I immediately fell in love with 🙂

      Thank you so much for the sweet compliments! I curled my hair, because my man was filming. Had to look good for him, right?!

      Reply
  7. Erin Giles says

    November 3, 2011 at 7:57 am

    Love it! Your laugh is contagious:) I say he’s a keeper for a director!

    Reply
    • April says

      November 3, 2011 at 8:41 am

      Thanks! I think he’s a keeper, too 🙂

      Reply
  8. Tabassum says

    November 4, 2011 at 10:43 am

    Great easy-to-follow advice. I’m getting ready to launch our company’s blog and I’m a bit scared to take that first big leap but at the same time excited. I’m definitely going to keep your ideas in mind. Oh, Aand I love the bloopers section! hahaha! You’ve got to keep that part in future vids 🙂

    Reply
    • April says

      November 4, 2011 at 2:30 pm

      I’m so glad this was helpful and entertaining 😉

      Reply
  9. Amy says

    November 7, 2011 at 8:24 pm

    April….I love your tips! Now….where do I look for guest posting opportunities? How did you get interviews? I teach junior high so I don’t have all day to put into looking for design gigs and such, just evenings 🙂 Please let me know if you have any advice on this or if your guide covers it 🙂 Thanks again!!

    Reply
    • April says

      November 8, 2011 at 2:27 pm

      Hey Amy! I completely understand. I was working a full-time job when I started my creative business, too. With guest posting opportunities, I would start with blogs that you read and like. Pitch those bloggers–and see who those bloggers interact with and go to other blogs and pitch those bloggers. Start with what you’re familiar with and it won’t seem so overwhelming. Hope that helps!

      Reply
  10. Edith Levy says

    December 7, 2011 at 2:44 pm

    Thanks for stopping by Lorena! Start with what you’re familiar with and it won’t seem so overwhelming.

    Reply

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