Have you ever noticed that you’re more likely to buy something if you think you’re going to lose out?
You buy that new dress, because there are only two left in your size. You buy the art print today, because the artist is only selling 50 of them. You sign up for that business coaching package, because there are only five slots left until the coach stops offering individual sessions until next year.
And, the opposite is true, too. You put off the purchase of that digital guide until you’re really ready for it, because it’s not going anywhere. You don’t buy those adorable red peep toe pumps when you see them online, because you know they’ll be available for a while and you want to wait until you have a place to where them.
Today, I’m encouraging you to look for places within your business to apply the psychological principle of urgency to get your customers to stop procrastinating and buy your stuff.
If you want to boost your sales, this is one way to do it. Watch the video below for three ways you can apply this to your business today.
This isn’t about tricking your customers! This is about letting them know things that are already true. If you’re a life coach, you only have a certain amount of time that you can devote to one-on-one sessions. If you create original art, there is only one of each painting.
With that said, where can you use the psychological factor of urgency to increase sales? Share in the comments below.
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