Let’s pretend that you’ve just spent an hour writing a blog post.
You re-read it three times to check for spelling and grammatical errors. You take photos and edit them just for this post. Or, you spend thirty minutes finding professional-quality images you can use. You quickly type in your title and hit publish.
You go get a manicure and when you return, you’re surprised that you don’t have any comments. You know this post is one of your best. You know it’s something your target market will love. But, no one seems to notice.
What’s the problem?
Well, it could be your title. If your blog post title doesn’t intrigue people to click and read, it doesn’t matter how great your content is and how beautiful your pictures are.
In order to get people to click on your post and read it, you have to grab their attention with your headline.