For this blog post, I’m supposed to talk about how I use writing in my business.
Well, it’s pretty simple. Writing is my business.
Almost everything I do within my business includes writing: blog posts, email marketing, Instagram captions, Facebook posts, sales pages, tweets, Keynote slides, workbook pages and more.
You might be one of those people who cringes when thinking about creating a business that’s based on that much writing.
I know people who’d rather lick their spouses’ toenails after a long hike than spend most of their days writing.
For me, writing is my happy place. It’s my meditation, and my second true love after my husband.
I set out to build a business around the things that I love: writing, teaching and creating. The result is Blacksburg Belle.
The funny thing is that writing wasn’t always something I loved or even enjoyed. In grad school, writing became one of those “ugh…pleeeeeease no more” kind of things. But, that was mostly because writing grad school papers was all about figuring out what the professor wanted you to say, not really putting into words what you thought or felt.
It took me about a year after graduating to realize that writing for pleasure made me extremely happy.
And, once I found my writer’s voice and stopped writing to get an “A” on a paper, writing became this wondrous thing that I enjoyed so much that I’d call in sick just to have an entire day to write.
My love affair with writing began.
I started a blog, landed a bunch of freelance writing gigs, and sought more and more ways to spend my time writing.
You may not love writing as much as me, but if you have an online business, you’ve got to get good at it.
I’ve made as much as $10,000 from one email. The only reason I made that much money is because my words connected with my readers.
To get to that point, I’ve learned a lot about copywriting. Practiced what I learned. Learned some more. Practiced some more. And, so on and so on. (And, if you’re wondering what copy is, it’s writing in which you’re trying to sell something or get your readers to do something like email marketing campaigns, Facebook posts, sales pages and blog posts.)
There’s no easy way to learn how to write copy that drives your target market to do what you want them to do whether that be clicking the buy button or sharing your blog post on social media or leaving a comment.
But, there are some shortcuts. The best shortcut is to learn from someone who’s really damn good at writing copy. Instead of trying to figure all of this stuff out on your own, I recommend you read books and take courses that help you get there much quicker.
That leads me to the point of this blog post.
This post is part of Kris Windley’s blog hop to celebrate the launch of her writing workshop. She emailed me a week and a half ago asking if I’d participate and I knew I had to try.
I first “met” Kris when she asked thought provoking questions during my first CreativeLive course. From the questions she asked and the comments she made, I felt like she was someone I needed to get to know better.
You know those people that you instantly connect with?
Kris is one of those people for me.
When I signed my second contract with CreativeLive to teach another course, one of the first things I thought about was the studio audience. I wanted Kris to be in it. We emailed back and forth a few times. I kept encouraging her to do what she needed to do to get herself to San Francisco.
She came and it was so much fun to work with her.
At the end of those three days, my content producer said to me, “Kris with a K…she’s going places. I can’t wait to see what she creates.”
I have been nagging Kris over the past six months to produce some sort of writing course or digital product, because she’s got so much to offer and she’s extremely talented.
Guess what? Her writing course, Craft Your Voice, starts on May 25th.
I often don’t do this. I hardly ever write promotional posts for other people’s stuff, mainly because I want to keep most of my blog posts full of helpful tips and advice. But, I couldn’t resist this one. (Plus, it’s really cool that Kris is giving away a scholarship and want you to have the chance to enter. Details below!)
You should check out Kris’ writing process challenge and her upcoming course if you want help with writing better copy. And, remember, better copy equals more money in the bank.
I’m participating in a Blog Link-up with Kris (With a K), from www.withakwriting.com, because she wants to hear about the role writing plays in our businesses.
She is giving a Writing Workshop for entrepreneurs and bloggers, starting May 25th, and she wants to give away a scholarship to one of the lovely bloggers who participate in this link up. You can participate and get a chance to win too.
Just copy and paste this bolded text into the introduction of your blog post answering the question, “How has writing been beneficial to your business, and what do you want to Craft with your Voice next?”
Finally, go back to Kris’s blog on or after May 12th to add your link to the link-up party there, and you could win a scholarship to her new course: Craft Your Voice. She’ll be drawing a name on the 18th of May for a COMPLETE scholarship to the 6 week writing course, so you can write and link-up your post any time before then.