Check all that apply:
- The word marketing induces your gag reflex.
- You’re terrified of sounding sales-y or, even worse, like you have the personality of a dead blowfish.
- When you glance at your marketing to-do list of blogging, posting on Instagram and Facebook, emailing your list and updating your product photos, you wonder if a shot of tequila at 10am is really such a terrible thing.
- You believe there must be an evil monster working against you when you sit down to type up your sales pages because your mind goes blank, as if you have no original thoughts.
- You wish a fairy godmother could tell you what marketing efforts will finally result in money in your PayPal account (so you can pay your light bill this month).
- You love your creative work but sometimes it feels like you’d be better off flipping burgers at McDonald’s.
If you checked any or all of the above, I’m ready to help (and provide the tequila shots, if necessary).
At the end of September, my five-week CreativeLive boot camp, Double Your Followers with Creative Marketing begins. Insert happy dance here!
If you join me, you’ll have a doable, effective marketing plan that’ll help you double your online followers (blog readers, email subscribers, social media followers) in a matter of weeks.
And, the part that should make you wanna do seventeen somersaults is that you can watch the entire thing for FREE. All you have to do is RSVP right here.
I’ve been super glued to my computer, working on this course for months now, so I thought it’d be fun to share some behind-the-scenes secrets with you.
The Promo Video
My content producer and a videographer flew to Blacksburg (where I live) to shoot the promo video in June.
The month leading up to that, I completed eighty million house projects (well, it felt like eighty million), including putting up the gallery wall I’d been dreaming about for two years.
You’ll see that gallery wall in the video. Does it give you butterflies, too? It’s my favorite part of our house. It’s what I look at all day while I’m working in my office.
My love for watercolor keeps growing and growing. Every day I get to spend time playing with watercolor is a magical, I-feel-like-a-kid-again type of day.
When I said HECK YES to teaching a CreativeLive boot camp, I knew that I’d include as many watercolors as possible. If you tune into the course, you’ll see watercolors on the slides and in the workbook.
I spent three full days on the one below! (If you’re interested in hearing more about my process of creating something like this, let me know in the comments below. I’d love to share more with you if it’s something you’re interested in.)
This print (and many others) will be included in the workbook which you’ll get for FREE just by RSVPing for the course. No purchase necessary, my friend.
The Color Palette
Every time I teach a CreativeLive course, I spend a few days compiling a color palette for the slides and workbook because I want them to be extra pretty.
I use this color palette for any illustrations I create in Illustrator, for the text colors on the slides, for the workbook colors and more.
What’s your favorite color in this palette? (Mine changes daily but today it’s winter sky.)
Topics I’ll Cover
Thank goodness this course is a boot camp, because I’ve got lots of topics I want to cover. By the end of the course, you’ll know everything you really need to know about marketing your creative business.
You’ll be able to create a marketing plan that leads to money in the bank, talk about your business with confidence, and enjoy marketing. I bet you’ll even look forward to it cause that’s what happens when you understand marketing and see the positive impact it can have on your business.
Here are the topics I’ll be covering:
- Why your customers should choose you and your brand
- What you really need to know about your target market
- Writing an ideal customer profile that you’ll actually use
- How to make marketing fun so you spend time on it
- The psychology of marketing (a.k.a., what works and what doesn’t)
- Compiling brand information and making a great first impression
- Pricing your products and services
- Branding with visuals
- Taking swoon-worthy product photos
- The power of video: getting started and beyond
- Writing headlines that get your followers to click and share
- Transforming ho-hum writing into content worth reading
- The transcription and one-person methods
- Persuade, connect and sell with story
- Writing sales pages that actually sell
- The basics of email marketing
- Designing your email freebie and writing your intro email
- Tracking your subscribers and readers behavior
- Email segmentation and the practice of using autorepsonders
- Doubling your blog readership
- Choosing the right social media platforms
- Growing your Instagram, Facebook, Twitter, Pinterest, and Periscope following
- Your marketing plan put together
If you need help with any of the above, RSVP right here so that you don’t miss out.
If you follow me on Persicope, you probably already know that Kris Windley is joining me for a segment to teach the writing process and how to combine the logical and creative parts of writing. She’s brilliant and I can’t wait for her to share that brilliance with you.
And, because product photos are critical to your marketing success, Candice Stringham is going to teach you how to take swoon-worthy product photos once and for all. Can I get a ‘oh YES pa-lease’?
Because the majority of the course will be pre-recorded (which means you can’t ask me questions during it), I’m hosting a live call at the end of each week where I’ll answer any and all questions you’ve got. (To join the live calls, make sure you RSVP for the course and you’ll get a PDF download with all the live call links. These live calls are also all free. All you have to do is RSVP.)
Plus, I plan on jumping on Periscope most days to chat about that day’s topic and answer your questions. (Another reason you should join Periscope NOW.)
There are definitely more bonuses but a girls got to keep some secrets. You’ll have to join me to find out what they are in September.
If you want to join me live in the studio audience, apply ASAP. The spots are filling up fast and I want you to have a chance if you want to come hang out with us and have the BEST time EVER.
It’s free to be in the studio audience. (I know I keep using the word ‘free’ in this blog post, but I think it’s pretty darn cool how much of this stuff is free.)
If you have any questions about being in the studio audience, email me at firstname.lastname@example.org and I’ll get back to you as soon as I can.
That’s it for now. I need to get back to my watercolors…
I hope you enjoyed the peek behind the velvet curtains of what’s going on here at the Blacksburg Belle headquarters.