A muddy vision equals ineffective marketing results.
If you’ve ever spent hours upon hours super glued to your laptop promoting your business only to feel like you could’ve spent that time perfecting a messy fishtail braid for all the good it did, something isn’t working.
Often that something is a lack of strategy and planning. A lack of vision of what you want your business to become when it grows up.
Before I can help you create a strategic marketing plan in my upcoming CreativeLive course, Double Your Followers with Creative Marketing, that will bring in hundreds of new followers and customers, you’ve got to have a clear vision of what the dream looks like.
Is the dream sipping a cappuccino dusted with cinnamon at your local coffee shop while you plan and write each day?
Is it running a virtual team of five while traveling Europe with your all of possessions in two suitcases?
Is it spending fifty hours a week in paint-covered overalls creating custom art?
In my course, I’m going to teach you how to double your online followers—your blog readers, your email subscribers, your social media followers. But, that’s not going to put money in the bank if you don’t know what to do with those followers once you’ve captured their attention.
I receive at least one email a week that goes something like:
“I only have xyz amount of time to work on marketing. What should I spend it on?”
Unfortunately, I can’t answer this question because I don’t know their vision.
I can explain this best by giving you some examples of possible business and life goals:
Goal #1: To build a web design business with 10-15 employees in which I teach them how to create our style of websites for our customers. To make seven figures each year to support myself and my employees.
Goal #2: To build a jewelry business with one assistant who can help me with administrative tasks so that I can spend most of my time on creating the jewelry. To make $7,400/month to support my business, lifestyle, pay my assistant, pay for insurance and put away some money into savings. To stop doing craft shows and figure out other places to sell my work.
Goal #3: To build a business teaching online courses and speaking at live events. To make $9,250/month to pay my minimal business bills and support my love of traveling. To never stay in one place more than a few months and travel based on speaking engagements.
Each of these entrepreneurs is going to spend their marketing time differently.
Each of their promotional strategies will include similar things like blogging, emailing their lists, updating their social media accounts, but even the details of those tasks will look different for each of them.
While the entrepreneur creating a business based on teaching online courses might use webinars to market her business and grow her following, that doesn’t make as much sense for the jewelry designer.
And, the jewelry designer might spend a good chunk of her marketing time on contacting shops she wants to get her jewelry in, which wouldn’t work for the web designer or speaker.
The stronger your vision for your business, the easier it’ll be to construct a marketing plan that’ll work for your brand.
That’s why I’ve put together this bonus workbook specifically for Double Your Followers with Creative Marketing.
(To access it, RSVP for my course. Then, scroll down to the bottom of the page where the downloads are and click on “Your Dream Life & Business Workbook.”)
It’s a workbook to guide you through thinking about what you want your business and life to look like, how you want to spend your workdays and what you want to use the course to work towards.
As you’ll soon see, this workbook isn’t just about answering questions. Through working with hundreds of creatives, I’ve found that they do their best work when engaging their right “creative” brains.
That’s why some worksheets encourage you to draw or doodle.
If you don’t enjoy drawing, that’s okay. Use them ANY way that works best for you. Make lists, write with different colored markers or pencils, decorate the pages with washi tape.
Do whatever you need to do to start thinking creatively.
You should do this work before the course begins or within the first week of the course to get the most out of it. I’ll be referring to this workbook often, giving you ways to apply your marketing to your specific dreams and goals.
All you have to do to access the workbook is click right here for my upcoming course. Then, scroll to the bottom of the page where the downloads are and click on “Your Dream Life & Business Workbook.”
Print the workbook, hunker down in your favorite comfy chair with some crafty supplies and start to uncover your dream life.
Once you’ve filled out your workbook, share some pics on social media with the hashtag #bellelive so that I can check it out.