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How to Easily Get to Know Your Ideal Customer

- January 27, 2016 | by April -

If you’re that entrepreneur telling yourself that if you could only get to know your ideal customer better your lonely PayPal account would finally see some growth, then today’s video is for you.

If you don’t invest time in learning about your ideal customer you’re going to struggle with:

1) writing sales copy that resonates with her

2) brainstorming blog content that she can’t wait to devour over her morning muffin and chai tea latte

3) using social media to attract the type of person who will click on your links, sign up for your email newsletter and eventually become a customer.

I’m not going to lie and tell you that this is a shortcut to learning everything you’ll ever need to know about your ideal customers. But, if you’re terrified of talking to your ideal customers in person or via Google Hangouts, this will get you started.

If you’ve already chatted with a handful of your ideal customers, this will give you a new perspective. Either way, it’ll help your business.

If you’ve been struggling with this whole ‘ideal customer’ thing, please let me know if this video helped you in the comments below. Thanks for watching!

If this video got your buns toasting and you want more, I go through two creative activities that I haven’t shared anywhere else (and a lot more) that’ll help you break down those ideal customer walls in my latest CreativeLive course, Double Your Followers with Creative Marketing.

“I’ve listened to other Creative Live courses and even bought a few of them, but this is by far the best I’ve experienced so far! As a visual artist and jewelry designer, I love the visuals in every presentation and April’s delivery of information is so pleasant that it feels like I am in the live audience even though I’m usually listening to the rebroadcasts late in the evening or on the weekends. I don’t buy often, but just an hour ago, I hit the buy button because this is a course I will want to revisit often as I build my own creative business. And, of course, I didn’t want to miss out on any of those great bonus materials!” -Charmaine

Join the 12,600+ students who’ve already revamped their marketing plans with this course.

21 Comments · Filed Under: Marketing

Comments

  1. Amanda Creek says

    January 27, 2016 at 5:55 pm

    I’m a Pinterest addict, and I’ve never thought of using Pinterest in that way to get to know my ideal customers. That tip is invaluable!

    P.S. Anytime you mention a book (fiction or non-fiction) I immediately put it on my wish list.

    Also…yes please to some behind-the-scenes of your studio space!

    This was great, April (and not just because I’m the example!).

    Reply
    • April says

      January 27, 2016 at 8:31 pm

      YAY! Glad to give you another way to use Pinterest. 🙂

      P.S. You should add The Lunar Chronicles (that start with Cinder by Marissa Meyer) to your to be read list if you haven’t already read it. I’ve finished the first three books and I can’t wait to read the last one.

      Reply
      • Amanda Creek says

        January 27, 2016 at 11:51 pm

        Adding it to my list now. 😀

        Reply
        • Amanda Sue says

          February 1, 2016 at 12:42 am

          And I second the Lunar Chronicles recommendation…

          Reply
      • Michelle Snively says

        August 2, 2016 at 1:30 pm

        Those are such good reads! Glad I’m not the only adult that enjoys YA 🙂

        Reply
    • Amanda Sue says

      February 1, 2016 at 12:42 am

      So famous!!!! Hehehehe I’m all like “Heeeeeeey I KNOW HER!!!!”

      Reply
  2. Nancy says

    January 27, 2016 at 11:40 pm

    Hi, April!

    I found my ideal customer and then she became my bestie and now we are partners in a new biz we’ll be launching in the spring! I’m so excited! ♡

    xoxoxo

    Reply
  3. Alice Frost says

    January 28, 2016 at 12:29 am

    This video is such a great addition to the DYFWCM class. Thank you April for expanding this topic that I struggle with.

    Reply
  4. Ozge Basagac says

    January 28, 2016 at 6:45 am

    Dear April, thank you very much for this video. I think it is a great tip. Especially for introverts like me. Or if you are just starting out (again just like me 🙂 I will never forget what you have said about the ideal customer, “what does she lie to herself about?” and “what does she think when she is awake at 3 pm?” These were quite striking questions. Have a good daaay and thank you again 🙂

    Reply
  5. Rennie MacKay Quinn says

    January 28, 2016 at 12:02 pm

    Watching this video was a great way to start my morning! It clued me in on so many things I’m not picking up on when I look at what people post. Since watching DYFWCM on Creative Live, I’ve finally got my website updated, started a mailing list, added the first written post to my blog in over a year and have a schedule for regular posts. (My website is for art, so I’ve neglected other things.) Now I feel ready to get into the nitty gritty of what you’re talking about here. Thanks for all your inspiration! (You even inspired me to pay my first visit to my local Anthropologie store, where I fell in love with a wonderful planner to add to my motley collection.)

    Reply
  6. Nalana Lillie says

    January 28, 2016 at 12:28 pm

    Excellent Video and Advice! LOVE! Thanks, April, for always making the big stuff seem so attainable. As I work to grow my business and add products/programs, doing this kind of “market research” feels more realistic than crunching numbers and making graphs. 🙂 And who doesn’t like another reason to spend time on Pinterest! 😀

    Reply
  7. Mary Kathleen says

    January 29, 2016 at 10:56 am

    Such great tips! This was a little nice push to get back into developing my ideal customer, which I did during the double your followers creative live session. I let it fall to the wayside after but really need to go back and fine tune and discover more about my peeps.

    What struck me too while watching the video is you can find the platform your ideal uses the most so you’ll narrow down the socialmedia you need to be on. Another common thread I can definitely use.

    Reply
  8. Carole Carlson says

    January 29, 2016 at 10:49 pm

    Thank you for posting this. There are great tips in here, not just about finding out about your ideal customer, but about what to do with the information once you have it.

    Reply
  9. Trish says

    January 30, 2016 at 12:47 pm

    Great ideas!!! Thanks! Can’t wait to dive into this myself! And noting the above book recommendation, too. 🙂

    Reply
  10. Kathy says

    February 4, 2016 at 3:07 pm

    Loved this video April! Is there a way to find out your customer’s interests on Facebook? I thought you mentioned before that there was a way to look up people who like your page and then it gave you insights like: gardening or cooking, etc… ?

    Reply
  11. Bonnie Lecat says

    March 8, 2016 at 2:35 pm

    I love this post, April! I’m working on my Ideal Customer Avatar in B-School, so this will certainly help. I love these suggestions and will definitely use them!!

    Reply
  12. Megan Jeffery says

    March 21, 2016 at 9:09 am

    More top-grade info, April! Can’t wait to start the research!

    Reply
    • Rosie says

      April 19, 2016 at 7:21 pm

      That insthgi’s just what I’ve been looking for. Thanks!

      Reply
  13. Aureal says

    June 23, 2016 at 12:28 pm

    Very helpful, April. I have always struggled with identifying my ideal customer. Am starting with my Ideal Customer notebook now. Exciting and fun! Thank you!

    Reply

Trackbacks

  1. Behind the Scenes of My Survey: What I’m Changing Because of YOU | Blacksburg Belle says:
    May 18, 2016 at 5:41 pm

    […] How to Easily Get to Know Your Ideal Customer […]

    Reply
  2. 6 steps to find the right style for your brand with your inspiration board says:
    April 12, 2017 at 9:00 am

    […] learn more about how to build a persona / ideal customer profile for your business, watch this video from April Bowles-Olin at Blacksburgbelle. She has some seriously amazing tips on the […]

    Reply

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