If you’re that entrepreneur telling yourself that if you could only get to know your ideal customer better your lonely PayPal account would finally see some growth, then today’s video is for you.
If you don’t invest time in learning about your ideal customer you’re going to struggle with:
1) writing sales copy that resonates with her
2) brainstorming blog content that she can’t wait to devour over her morning muffin and chai tea latte
3) using social media to attract the type of person who will click on your links, sign up for your email newsletter and eventually become a customer.
I’m not going to lie and tell you that this is a shortcut to learning everything you’ll ever need to know about your ideal customers. But, if you’re terrified of talking to your ideal customers in person or via Google Hangouts, this will get you started.
If you’ve already chatted with a handful of your ideal customers, this will give you a new perspective. Either way, it’ll help your business.
If you’ve been struggling with this whole ‘ideal customer’ thing, please let me know if this video helped you in the comments below. Thanks for watching!
If this video got your buns toasting and you want more, I go through two creative activities that I haven’t shared anywhere else (and a lot more) that’ll help you break down those ideal customer walls in my latest CreativeLive course, Double Your Followers with Creative Marketing.
“I’ve listened to other Creative Live courses and even bought a few of them, but this is by far the best I’ve experienced so far! As a visual artist and jewelry designer, I love the visuals in every presentation and April’s delivery of information is so pleasant that it feels like I am in the live audience even though I’m usually listening to the rebroadcasts late in the evening or on the weekends. I don’t buy often, but just an hour ago, I hit the buy button because this is a course I will want to revisit often as I build my own creative business. And, of course, I didn’t want to miss out on any of those great bonus materials!” -Charmaine
Join the 12,600+ students who’ve already revamped their marketing plans with this course.