Through working with many photographers one-on-one and in group settings, I’ve realized that one of their main marketing struggles is brainstorming different types of content.
They don’t know what to blog about. And, because they don’t know what to blog about, they don’t know what to email their lists about (if they actually have an email list).
Often when I take a peek at their blogs, they’re posting the same content over and over, because they don’t know what else to share.
And, if I’m being honest, it’s the creative profession that I struggle the most with when it comes to helping them come up with different blog topics.
That’s why I sat my bottom in my chair and brainstormed 10 different types of blog posts for those of you photographers who need help with this. Let’s get started:
1. Highlight your favorite sessions.
Let’s get the most obvious type of post out of the way first. If you’re a portrait or family photographer, you want to show off your work on your blog.
But, the big mistake that some photographers make is that this is the only type of blog post they publish. Think about your ideal customer. Does she really want to wade through hundreds of posts of your family sessions? Is that going to grip her to her chair for hours, getting her to click on post after post?
That doesn’t mean that you shouldn’t post your sessions. You should, but you also need a variety of other types of content, especially if you’re using your blog to attract to your ideal customer and engage her week after week.
Pick your favorite session each month and highlight it in a blog post. That way, the first page of your blog always has one or two sessions featured, because some of your clients will click on your blog to get an idea of your style of photography.
2. Get personal.
One of the big objections that photographers get from clients is that they’re nervous about having their picture taken.
Moms are scared that their children are going to act a fool in front of you. Teenagers are nervous that they’ll wake up with a handful of zits on the big day. Couples are worried that the photos won’t show their love in a natural, fun way.
One way you can help your clients overcome this fear is through letting them get to know you. If they feel comfortable with you, they’re more likely to move past their own hesitations and work with you.
Come up with a monthly themed post such as ‘favorite moments from this month’ where you share your top five favorite photos and add a bit of story under each one or a monthly vlog where you show one of your days that month from beginning to end through video.
Do this for a year and then you’ve got 12 blog posts that you can: continue to promote and share on social media, link to on your about page and point people to when they’re thinking about working with you but want to get to know you better before they commit.
3. Flaunt your style.
If you’re a portrait or family photographer, you’ve probably developed your own style. Your unique style is what will attract the right clients to your doorstep.
Make sure you’ve got a handful of posts on your blog where you’re discussing: how you’ve developed your style, what makes your portrait photography different, and how clients can figure out whether you’re the right fit or not.
4. Write posts that’ll help upcoming clients.
We’ve already covered that your clients tend to get nervous about having their pictures taken. Think about those clients. What do they ask you about?
Do they ask you what clothes they should wear? Do they ask you about what a session looks like from start to finish? Do they want to know what will happen if it rains because all of your sessions take place on the beach?
Take each of those questions and turn them into blog posts. This gives you great blog content but it also makes your life easier because the next time you get a similar question, you can point the person to the blog post where you answer it.
5. Blog about your location.
Because you want to show up on Google when someone searches for a photographer in your area, you need to think about SEO.
You’ve got to write blog posts that include the name of the place you live in the title, tags and body of blog posts. Brainstorm ideas that’ll make this natural.
For example, if you’re a family photographer in the Virginia Beach area, you might write the following blog posts: a) Top 10 Places to Take Family Photos in Virginia Beach b) My Top 5 Favorite Spots in Virginia Beach c) My Top 8 Favorite Kid-Friendly Places in Virginia Beach d) 5 Family Photographers in the Virginia Beach Area (you would include yourself and other family photographers who have a much different style than you) e) My Favorite Virginia Beach Photographs (you’d share photographs you’d taken of Virginia Beach) f) Why Virginia Beach is a Great Place for Family Photo Sessions
Aim to publish a location-based post once a month for the next year and see how it helps your search engine ranking.
6. Film some of your sessions.
Set up a video camera so that it’s filming your next photo session (with your clients permission of course). If you have an assistant, ask her to peek at it every once in a while to make sure that it’s recording the shoot.
Edit it down to two to five minutes. Add some music to the background and you’ve got another way to share your photography.
This might help some of your nervous clients as well because it gives them an insider look into what a session actually looks like.
If you do this once a quarter, you’ve got four more blog posts each year.
7. Share other types of photography.
If you’re a photographer, I’m gonna guess that you love taking all types of photos. Your blog is a great place to share them.
Publish a post featuring your favorite photos from your latest vacation or the photos you took of your summer garden or the photos you snapped of your kids playing in the snow.
If someone stumbles upon one of these posts and falls head over heels for your photography because of it, she’d probably be a great fit as a client.
8. Highlight a testimonial.
Because you’re using your blog to market your photography business, you should absolutely share testimonials.
If someone sends you a great testimonial that’s more than a couple short paragraphs, you can turn that into a blog post.
Share the testimonial, pictures from that person’s session, a paragraph or two about what you really liked about that particular shoot and a link to where potential clients can find out how to work with you.
9. Write about something interesting to your ideal customer that has nothing to do with photography.
If you’re a family photographer and your ideal customer is a mom of young children, you could brainstorm blog topics that help moms of young children.
Here are some examples: 1) My Five Year Old’s Favorite Books 2) Three Kid-Friendly Museums in Richmond Virginia 3) Five Ways to Tucker Out Your Kiddos on Rain Days 4) Snow Ice Cream Recipe Your Kids Will Gobble Up 5) My Family’s Nighttime Routine with 3 Kids Under 5.
If you know who your ideal customer is, then you should be able to come up with content that’ll pull her in even though it doesn’t have anything to do with photography.
When you publish a post like this, make sure that you include your photography. For instance, if you write the blog post about your kid’s favorite books from above, you could include a photo of your daughter reading one of those books and a photo of the stack of those five books.
At the bottom of the post, you could write something like, “I’m a family photographer in the _____________ area. I blog about my photography sessions, raising young children and what moms should know when they’re looking to hire a family photographer. If that’s interesting to you, sign up below to get email updates straight to your inbox. Thanks for reading!”
10. Turn previous posts into helpful lists.
Let’s say you’re having a tough week. Your sick, your kiddos are climbing up your curtains because they’re snowed in or you just don’t feel like blogging.
One way you can still publish helpful content that your blog readers will enjoy is to make a list post out of previous posts you’ve published. All you have to do is compile those previous posts into a list.
For example, if you’ve published five blog posts featuring family sessions that took place at the same park, you could compile them into, ‘5 Family Sessions at __________ Park.” In that blog post, you’d make a list of those five family sessions, along with one photo from each and a short intro paragraph for each. You’d link to the full-length blog posts where readers can find more.
Then when a client comes to you and they’re thinking about doing their next family session at that park, you can send her to that blog post so she can find those five family sessions. That’ll help her decide if that’s the feeling she’s looking for.
If you’re a portrait photographer, I hope this list of ten different types of blog posts has helped you fill in your content calendar.
Have other creative blogging topic ideas for photographers? Leave them in the comments below.
If you enjoyed this post and want more content on making your photography blog a success, check out my CreativeLive course, Build a Successful Creative Blog.
In that course, I cover everything from finding your ideal blog reader to monetizing your blog to marketing your blog.