$1999. Not the kind of thing you can find digging in the couch cushions.
I know it’s crazy scary to invest that amount of money into education for your business–like I need an adult diaper crazy scary.
But, you’re not going to get far if you’re not willing to invest in your business. With that said, you want to make the right investments.
You should spend money on education when you need more education. You should spend money on improving your website when your website no longer works for your business. You should spend money on a new camera when you’re a product-based business needing to update your product photos.
It’s difficult to figure out what to invest in, to know what’s going to pay off and what isn’t.
I wish there was a business fairy godmother that would show us the way, telling us, “This is the year you should join B-School” or “You need to buy a DSLR this month.” If we knew exactly what would help us reach our business dreams, it would be so much easier.
I’m going to try my best to be your fairy godmother today with the video below. I tell you my opinions on who should register for B-School and who should skip it. I hope it helps you make the best decision for yourself and your business.
UPDATE: On a live call answering questions, Marie said that she might not offer B-School again in this way next year. The last time she said that was the last year she hosted her conference, Rich Happy and Hot Live, so she doesn’t usually say something like that lightly. If you were thinking you’d wait until next year, you shouldn’t put it off if you really want the opportunity.
The most common question I receive from people who don’t know whether they should join B-School is: Is it just going to be stuff I already know?
While I answered this in the video, I want to expand a bit more.
This question doesn’t have a very simple answer.
Yes, if you’ve taken business courses before, some of the concepts won’t be new to you. Any good business course covering online marketing is going to cover: email marketing, blogging, getting to know your target market, etc. But, no one course is the same. They cover the same concepts in different ways, using different examples. So, while some of the strategies won’t be brand new, they aren’t taught in the same way.
And, B-School isn’t just about the modules. That’s a huge part of it, but it’s also about: the live calls with Marie (that she tends to stay on for three hours or more), the community of entrepreneurs who are all working towards the same things (which is worth the cost of admission in my opinion), the bonus materials (like the do it yourself WordPress training and the marketing for product-based businesses bonus).
Not to mention that if you join through an affiliate that’s offering a bonus package, you get additional stuff for free. The bonus package that Mayi and I are offering includes eight weeks of mastermind calls where we share all the behind-the-scenes details of our businesses. That’s invaluable.
If you’re only joining to learn the ‘next hot thing’ that’s going to make you successful, B-School isn’t for you. If all you can think about is ‘what if I know this stuff already’ and you don’t see the value in everything you get with B-School, it’s not for you.
But, if you’re worried that B-School won’t meet your expectations, I wouldn’t.
B-School has changed so many lives for the absolute better. It can do the same thing for you. Marie Forleo is the real deal. She’s built a multi-million dollar business. She’s been interviewed by Oprah. She hangs out with Richard Branson. She employs a team of people. And, if you want to learn from the best, it’s going to be an investment–not a drop in the bucket.