Raise your hand if you don’t know the definition of target market.
Raise it high. No need for shyness. We’re all friends here and I don’t know about you but target market wasn’t one of the phrases my parents taught me when I was trying to grasp the English language.
If you’re in the midst of starting a business or learning about marketing, it’s important to take a few minutes to learn the basics about what a target market is and how it can impact your business success. I tried to make it easy on you with this 5-minute video:
I hope that clears some things up for you.
Now that you understand the basics, you need to apply it to your business. Here’s a free worksheet you can download to get you started.
I’ve included some creative ways to think about your target market and ideal customer in that worksheet. It’ll get you thinking in new directions.
Still have questions? Leave them in the comments below and I’ll try to my best to answer or include them in an upcoming blog post.