(Photograph above is Sarah Fox and belongs to Sarah Fox.)
*clears throat and makes hand gestures to settle down*
I’ve got someone special I’d like you to meet.
She’s an editor, writer, and writing coach. She’s great at recommending the next young adult novel you’re going to fall in love with, and her last name is super cool.
I’d like you to meet the lovely Sarah Fox.
One of the main reasons I’m introducing you to Sarah today is because she’s a member of Sunday Society and I want to share her case study with you.
But, Sarah is so much more than a client. She’s someone I know I’ll end up saying, “I used to know her back in the day” when she becomes a NY Times best-selling author. And I could imagine us spending an entire weekend marathoning Gilmore Girls together while consuming epic amounts of junk food and discussing all of our recent reads.
When I started working with Sarah one-on-one (way before Sunday Society), her goal was to leave her day job and make her part-time business her full-time gig.
She’s one of the most hardworking people I know and before too long, she was ready to leave her day job. I specifically remember my husband and I celebrating the evening that Sarah left her day job as if it were me. It’s such a huge accomplishment, and I was over-the-moon happy for her.
Sarah and I had wrapped up our one-on-one consulting sessions a few months before I launched Sunday Society, and I did a happy dance when she joined. I adore working with her, so of course, I was excited to keep working with her through my membership program.
When asked why she joined Sunday Society, she said that she wanted a community:
“Entrepreneurship can be so lonely, and I wanted a place where I could bounce ideas off of other people. Basically, I wanted a break room (without the vending machines that don’t work). Also, I wanted advice from April. Who doesn’t want to learn from the best?”
(Thanks for making my ego blush!)
I asked Sarah what she was struggling with at the time, and she said that she was having a hard time getting consistent clients and visibility, which is something so many entrepreneurs grapple with because the internet is crowded. Everyone is pushing and shoving and shouting, “look at me…look at me!” And everybody is fed up with shouting, “look at me…look at me.”
I then asked if Sunday Society helped her to get consistent clients and visibility, and this is what she said:
“Yes! Through April’s monthly challenges (i.e. growing your list), I gained more visibility and clients. Also, I found my VA/accountability partner in the group as well a bunch of women who could not be more supportive. I finally feel like I have a community of people ‘who get me.’ If I need someone to commiserate with me, I have more than enough people to turn to for support. It is literally the BEST group of people I have ever seen.”
Every month in Sunday Society, we have a challenge that we work on together like Sarah mentioned above. We’ve tackled things such as using live video effectively in your business, writing an epic blog post, and rewriting your welcome email for new subscribers.
This month, we’ve been working on writing copy that actually sells. The members picked a sales page or product description to work on, and then each week, they watched a video lesson and did an exercise to improve their sales page or product description.
In October, we’re focusing on self-awareness and how that affects your business (and the monthly challenge is based on self-awareness). If that sounds exciting to you, check out the program. (All the past monthly challenges are also available for new members. So, if you sign up today, you’ll get access to all of the past monthly challenges, including all the lessons, workshops and workbooks.)
Back to the talented Sarah Fox!
I asked Sarah how her business has changed since joining Sunday Society in July of 2016 and she said:
“I am now booked out months in advance, and people are approaching me to guest post or be on their podcast. My list has more than doubled, and I now have an engaged community with my business. I have also made a few ‘best of’ lists. I also have a VA and a group of women I can turn to when I have questions. I also finished my novel!”
Can we just take a moment to congratulate Sarah? That’s a lot of accomplishments. A lot! She’s also attended a writer’s retreat and made more money than she did at her day job.
Go Sarah…go Sarah…go Sarah!
Throughout the rest of the year, Sarah would like to triple her income and book out her services even further in advance. She’s also a writing machine and would like to write two more novels.
I asked her if Sunday Society would help her reach those goals and she said:
“Yes! I know the women in Sunday Society will keep me accountable for achieving those goals, and I know they will cheer me along as I try to reach them. Also, April will give me the advice I need to keep moving if I get stuck.”
As a book lover, I can’t wait to hold Sarah’s first novel in my hands.
Sarah, I hope you have a book tour so I can stand in line and get my book signed and celebrate with you. Thank you so very much for taking the time to do this case study.
I hope those of you who are wondering if this is possible got a bit of inspiration from this case study. Sarah is another example that hard work pays off and living the life you dream of isn’t so far away.