“Why do you have to wear makeup at all? Why can’t you be just you? I think there’s something wrong with women who have to pile on the makeup for videos and photos they put online.”
This was a rude response (also known as glam shaming…thank you, The Bachelor, for teaching me that) I got a couple years ago when I published a blog post about my video essentials that included makeup as one of the essentials.
I stand by that essential.
Video washes you out.
I also happen to believe that you’re a lot more confident on video (or during a photoshoot) when you feel your best.
Most video production companies agree. It’s why they employ a makeup and hair stylist (such as CreativeLive).
When you’re creating content for your business, you should make a damn effort. That means rolling out of bed and brushing your hair isn’t acceptable.
And, if you think I’m being sexist, this isn’t just for women. Lots of guys wear makeup for video, too. The shadows under their eyes are a lot more pronounced on camera and that zit…hello! It’s as if it’s flashing at us when the camera rolls.
Most people are more nervous in front of a camera.
If a video-anxious person is wearing an outfit that flatters her figure, is having a great hair day and feels like her makeup makes her look like the best version of herself, she’s going to have a lot less jitters when filming.
It’s also less likely that she’ll be screaming at her computer screen, “Why didn’t you swipe on some bronzer and mascara?” every other minute during the editing process.
And, she’s more likely to actually upload it on YouTube and tell human beings, not just her cat Jiffy, that it’s available for their viewing pleasure. (BYOP…Bring Your Own Popcorn!)
If you agree with me at this point and want to know my video makeup essentials, keep reading! I even created a watercolor download including all my favs.
If you still want to hold up one of your fingers in my direction (and I don’t mean your pinky or pointer), you should probably come back next week when I talk about something different.
Below I share my video makeup essentials. These are the products I use 95% of the time I film videos.
I’m not saying you need these many things.
I’m a girly girl. My belly does a little excited flip when I check out the new items on Sephora’s website. I watch beauty YouTube videos in the evening and could spend an entire day perusing the aisles of Ulta. (For one of my mom’s birthdays, I took her to Ulta for a shopping spree. We had the most amazing time!)
But that’s me. It might not be you.
You can do a ton with a high-quality bronzer, concealer and mascara. Or, you could get a bit fancier by adding a foundation, brow product and lip gloss into your routine. Or, you could take it up a notch and add the other items from my list and more.
The thing about makeup is that it should be fun. Experiment with it. Do what feels comfortable to you.
If you don’t usually wear makeup, you might want to stick with making sure that you’re not washed out on video with some bronzer on your cheeks, around your hairline and under your jawline. If you have dark circles under your eyes, add a bit of concealer to brighten them up. Everything else, including a swipe of mascara to make your eyes pop, is up to you.
You can decide to keep your makeup look very natural or a glam it up Kim K style with a smokey eye and full false lashes. Enjoy it!
With that said, here are MY video makeup essentials and why I adore each product:
A face primer can do different things: make your makeup stay on longer, even out your skin tone, hydrate your skin, make your skin less red, etc. I’ve tried many primers and this is the only one I’ve purchased multiple times, because it’s the only one that makes a huge difference to the way my foundation wears all day.
This face primer has a purple tint, but it doesn’t look purple on your face. When you put it on, it looks luminous. It makes your face come alive. For me, it hydrates my face without adding any access oils because I don’t need them and it evens my skintone. It also increases the longevity of my foundation. I wear this primer everyday but I would never skip this primer on a video or photo day.
And, if you think this is only for women in their thirties, think again. I’ve gotten my mom hooked on it. She’s already gone through an entire bottle.
My go-to foundation is the Diorskin spray, because it’s light while covering most of what needs to be covered. It’s pretty longwearing and works for my combination skin. I do get a bit oily on my chin and forehead after about four hours but I use powder to get rid of it. If you don’t have many blemishes and want something you can see your skin through, this is a great foundation. DON’T spray it directly on your skin even though it says that you can. Spray it on a brush and then apply it to your skin. Even with this application, I get my foundation on within seconds.
If I have more than one or two blemishes or I need my makeup to last and look pretty much like new for more than 8 hours, I use the Lancome long wear foundation. This foundation is amazing in that it lasts ALL DAY no matter what. I can take a nap…a flight…whatever…and it lasts. I’ve worn this foundation from 5am to 11pm and it still looked pretty darn good at 11pm with a couple touch ups throughout the day. I put this foundation on with a damp beauty blender. I’ve tried a brush, but a damp beauty blender gives you full coverage while still looking as natural as I’ve ever seen a full coverage foundation look before.
3. Makeup Brushes
I use makeup brushes mainly for applying my eyeshadow, my powders and some of my foundations.
You’ve probably seen that hot pink egg-shaped thing in Sephora or on Instagram on beauty bloggers’ accounts. It’s a beauty blender or in my world, a magical tool that defies all things normal.
I use it to apply the second foundation I talked about above and all concealers. It makes foundations and concealers go on your face looking like skin. I don’t know how it works, but I always have a backup for when my beauty blender hits that ‘I’ve seen better days and need to go’ phase.
If you’re new to beauty blenders, always get it completely wet and then squeeze as much water out of it as possible so that it’s damp before using. I use a paper towel to get a bit more water out of mine before I use it. Also, always buy the hot pink beauty blender. The same company puts out other colors but from my experience, they always perform a bit differently.
If you want a beauty blender dupe because you don’t want to pay $20 for a makeup sponge, try the Real Techniques Miracle Complexion Sponge. They feel a bit different when you get them wet and use them side-by-side BUT they give a very similar result. The Real Techniques sponge thins the foundation or concealer a little bit more than the beauty blender but it gives you the same effect for only six dollars.
Just like the face primers above, I’ve tried at least five other eyeshadow primers and this one beats them all. An eyeshadow primer should make your eyeshadow last all day and help your eyeshadow go on and lay smooth. This one works. No matter when I put my eyeshadow on, it still looks great when I go to take it off at the end of the day.
This eyeshadow primer helps when I know I’m not going to film right after doing my makeup or I’m going to film for hours and want my eyeshadow to look the same throughout filming.
I’ve looked for the perfect eyeshadow palette for my coloring and eyes. Because of my coloring (I’m a winter for those of you who know what that means), cool colors work best for me but most companies focus on warm colors because that’s what sells.
The cool mattes palette from Viseart has the best neutrals for me. I’ve already hit pan on the top row! This company is well-known by makeup artists, because the eyeshadows are extremely high-quality. These palettes are pricey but they’re worth it. I use this palette in 97% of my eyeshadow looks and when it comes to it, I will buy it again.
I use this under my eyes below my concealer. It’s a light pink color and helps to conceal my dark circles.
Those of you who take a lot of medication for your chronic illness know that it’s tough on your liver and it shows up by giving you really dark circles under your eyes (even when you sleep well).
Before I found this color corrector, my dark circles were still evident underneath my concealer even though I use a full coverage concealer. Now, even when my dark circles are at their worst, they just peek through.
If you have this issue but you’re darker in skin tone than me, get the peach color instead of the pink. I tried the peach color first, but it was way too dark for my vampire skin.
Speaking of concealer, I use the Tarte Shape Tape concealer under my eyes. I’ve never met a better concealer at covering up my dark circles without sinking into my fine lines or being really dry.
Most of the full coverage concealers I tried before this one were crumbly and dry or they sank right into my fine lines. Basically, they all made me look a lot older. This one doesn’t as long as I apply it with a damp beauty blender.
You might be thinking…”wait a second…another concealer?”
Yes! The Tarte Shape Tape concealer is awesome for an under eye concealer but not so much when it comes to covering up a blemish. That’s where this NARS concealer comes into play.
Like many other things on this list, I’ve tried a bunch of blemish concealers and this one hides your blemish without shouting, “hey, here’s a big glob of concealer!” I can’t ever tell where I’ve put it when I’m editing a video, because it blends with everything else.
Where ever I put concealer (under my eyes, blemishes, to highlight, etc.), I set it down with this powder. And, if I use the Dior Spray foundation I set my entire face with this powder or else it feels a bit sticky and everything won’t stay in place all day.
When I put a small amount of powder on top, it sets everything and creates a smooth canvas for bronzer, contour powder, blush, etc. You don’t want to put something like contour powder on top a semi-wet or sticky cheek unless you want the contour powder to look blotchy.
This is one of those extra steps that can make a huge difference on video. Contour powder helps you to define the features of your face. I use it to sculpt my cheekbones, because I have a round face. Contouring makes your face look thinner on video. YAY!
After I contour my cheeks, I use a big bronzer brush and this bronzer to blend it out a bit.
I struggled for years to find a bronzer that didn’t make me look like an Oompa Loompa, because I’m cool-toned. I searched and searched and ended up giving away a lot of bronzers to friends and family. Finally, I found this adorable, heart-shared bronzer. I immediately bought three of them in case they got discontinued.
If you’re cooler toned like I am and always feel like bronzers are a bit too orange for you, try this one. You’ll love it. Because I’m pale, I mainly use the lighter side.
If you use a light hand and add just a bit of color to your cheeks, this is another step that will make a big difference on video.
The Hourglass blushes are less pigmented than most so I find them easier to use. You have less chance of looking like a clown.
Tip: Just use a little bit and blend, blend, blend.
After I’ve contoured, bronzed and put on blush, I highlight. If you don’t know a lot about makeup, this is when you put highlighter on the high points of your cheeks…and if you want to really go for it, the point of your nose and your cupid’s bow.
My favorite highlighter right now is the Anastasia Beverly Hills Sugar Glow Kit. Because of my coloring, I’m only able to use two of the four colors as highlighters. But I use the other two colors as eyeshadows.
These highlighters are not for you if you’re going for the ‘you can barely see this because it’s so natural’ look. These are ‘bah-bam, in your face’ highlighters which I prefer for video.
If you’ve never filled in your eyebrows, try it. It’ll rock your world. It gives your face so much more definition and makes your eyes stand out.
I never film a video without filling in my eyebrows and 95% of the time, I use this brow powder to fill them in.
If I could recommend just a few makeup products for you to use when filming videos, mascara would be one of them. We’ve all seen before and afters of women with and without mascara. It’ll enhance your beautiful eyes.
I love this mascara because it adds a lot of volume and helps to keep my eyelashes curled which are both important when I don’t wear fake lashes when I’m filming. The other reason I prefer this mascara is because I have watery eyes and this mascara never ever runs. I just bought my fifth tube of this mascara this week.
17. False Lashes
I don’t wear false lashes normally, but I often do when filming videos. I notice a big difference when I wear them. My eyes are bolder and they look bigger and I feel prettier in the video.
The thing is you look different on video than you do in person. When I look at myself in the mirror with false lashes on, I often prefer my natural lashes. But, when I’m filming and editing a video, I think it looks much better when I’m wearing falsies.
My favorites are not over-the-top, but the natural Ardell lashes that are #110.
I fell in love with light nude color the first time I swiped it on my lips. This isn’t the only lipstick that I wear in videos. Sometimes, I’ll wear a red or berry or another nude. But since I’ve gotten this lipstick, I’ve worn it in 90% of my videos because it goes with every makeup look and every outfit. It’s the perfect nude for my coloring.
19. Lip Gloss
Not counting dark lips, like red or berry lips, I prefer shiny lips in video. Whenever I’m wearing a nude lipstick like the one I listed above, I put on a lip gloss. I’m not including a specific product because the one I love most has been discontinued. Any light or translucent lip gloss you have would work. I use something very similar to my nude lipstick or a colorless lip gloss.
There you have it…my video makeup essentials.
These are the products I almost always use when I prepare to film.
This is personal preference. Do what makes you feel beautiful. These products make me feel my best which help me to be confident in front of the camera.