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The Content Test

- March 21, 2018 | by April -

The funny photo of your toddler smearing chocolate all over her carseat while you thought she was silently eating her treat like an angel.

The newfound pottery tip you stumbled upon at 1am.

The blog post idea on how you were influenced by one of your middle school teachers to become an artist.

Do you have a system for deciding which content you share and which content you trash (or save for friends and family)?

If not, today’s video is for you…

The Content Test is three questions.

All you need to do is answer these three questions before posting any piece of content (from a photo on Instagram to a video on YouTube to an Instagram Story). Once you’ve answered those questions, you’ll know whether or not you should publish it.

It’s that simple.

Want a cheat sheet? Download this FREE PDF and print off the 4×6 card to keep at your desk until you memorize the questions.

Have questions about the The Content Test? Leave them below in the comments.

3 Comments · Filed Under: Blogging Advice, Marketing, Social Media

Comments

  1. Neesha says

    March 22, 2018 at 2:21 am

    This was so good! I make that mistake of posting content to colleagues & peers more than ideal customers. I should probably switch priorities on those categories.

    Reply
    • laura gaffke says

      March 22, 2018 at 9:13 am

      Me too Neesha! Thanks for sharing this April! 🙂

      Reply
  2. lisa lehmann says

    March 26, 2018 at 10:38 am

    great info. because i fluctuate between all those types of people…thanks for the good reminder!

    Reply

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