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  • Why you won’t build a loyal following unless you’re having fun
  • 10 ways to inject more fun into blogging and how to put them into action immediately
  • How to determine the best medium for your blog {and why writing isn’t always the best choice!}
  • The one thing that most bloggers think they MUST do to be successful but they don’t really need to do
  • How often you should actually post
  • How to cover the topics in your niche that don’t excite you with little work

  • Why you must set yourself apart from your competitors
  • Why if you do this right, you’ll never struggle for traffic or readers
  • The three best ways to differentiate yourself–even in a crowded niche
  • Four exercises to develop your style and voice
  • Five examples of successful bloggers who have set themselves apart through style and voice
  • The two questions you should always ask before clicking publish
  • Why you need to have an interesting story–and how to develop this

  • Who your ideal customer is NOT and why you will fail if you blog for her
  • The questions you need to answer to get to know your ideal reader
  • The interview exercise that makes getting to “know” your ideal reader much easier
  • How to get to know your ideal customer/reader better than your competition
  • How to give your ideal customer exactly what she wants so she comes back begging for more

  • Why you need to develop a content schedule
  • How to NEVER run out of content ideas that your target market loves
  • The one tool that will help you keep track of blog post ideas in an easy, time-saving way
  • The three places that are goldmines for content ideas that you’re probably not taking advantage of
  • How to come up with content ideas in a pinch
  • How to make sure your target market will love your post{s} before investing a lot of time and energy into a topic

  • How to make your blog recognizable
  • The page on your site that will attract the most traffic and what you should include on it
  • The biggest design mistakes you DON’T want to make unless you want to throw away lots of money
  • The things you don’t want to hide unless you’re trying to lose sales
  • Why you might be losing out on press opportunities and how to fix it
  • The things that will result in readers leaving your site within seconds and how to avoid them
  • The biggest enemy of a successful blog

  • Why great copywriting is critical to the success of your blog even if you use mostly video or visuals
  • How to get people to click on your stuff
  • Simple ways to improve your copy today
  • How to use social influence to increase the popularity of your blog and your authority
  • How to use reciprocity to gain loyal readers
  • Why stories matter more than facts and how to improve your storytelling skills

  • Why you can’t sit back and wait for traffic
  • The two best ways to dramatically increase your traffic in a short period of time
  • The truth about guest posting–and how to avoid the guest posting trap
  • What you must have in place before pitching interviews and guest posts
  • How to find places to pitch your work
  • Why hard work in the beginning will pay off for a long time to come
  • Step-by-step instructions on making pitches
  • Word-for-word scripts that have landed guest posts on popular sites
  • How to choose which social media sites to dedicate time to
  • The easiest way to succeed with social media

  • Why you must include visuals in your blog posts
  • How to find quality visuals for your blog posts
  • The simple tricks I use to take beautiful pictures for my blog
  • Why using your own photos differentiates your brand
  • 3 ways to instantly improve your photography
  • Why you must have a professional-quality photo of yourself and how to get one without spending any money

  • Why it’s incredibly important to build relationships with other bloggers
  • Specific ways I’ve built lasting relationships with other bloggers and how you can replicate these techniques
  • How to make your competitors love you
  • How to get “big names” to promote you and your blog
  • Something most people don’t do–but pays off big

  • Why you must have an email newsletter
  • What software you should use for your email newsletter
  • The biggest mistake you can make when it comes to email marketing
  • How to make your opt-in super attractive to your readers
  • How often you should send out email newsletters
  • Why it’s a GREAT thing if people unsubscribe
  • How to stop wasting time on email marketing–this one will save you tons of time
  • What you should be emailing your list about
  • How many calls-to-action you should include and why

  • Why video will set you apart from your competitors
  • How to use video to develop relationships with readers and turn them into customers
  • How video differs from written content and why it matters
  • Who shouldn’t be using video and why
  • The exact software and equipment that I used when I first started producing my videos and what I use now
  • The basics that you NEED to get started with video
  • How to give your video a professional feel without a professional price tag

  • Why you should use interviews on your blog
  • Why associating with “big names” matters
  • How using interviews will increase your authority and trust
  • How to strategically build relationships with successful bloggers
  • How to get others to say yes to an interview on your blog
  • The main reasons successful bloggers say no to interviews and how to avoid this trap
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This course is no longer open for registration.

If you’re looking at this page because you’re considering this course as an added bonus for B-School, you’ll get everything you see here as soon as you forward your B-School receipt to blacksburgbelle@gmail.com. I’ll get you set up and you can start immediately or wait until after B-School to go through the material. It’s completely up to you.

The 12 Foundation Modules: Within these modules, I share what I’ve learned from my 5+ years blogging–what works, what doesn’t, what’s a waste of time, and what you need to spend time on to make your blog successful. I’ve included tips and secrets that I usually reserve for my individual consulting clients.

Value: $1,850

The Follow-Along Workbooks: I spent over 120 hours compiling these workbooks, so you’ll be able to take what you learn through the modules and put it into action immediately. The workbooks include plenty of illustrations and photos, because learning should be fun.

Value: $107

Nine time-saving bonuses: With the bonuses, I wanted to do three things: 1. Save you as much time as possible. 2. Give you all the additional information you need to build a successful blog. 3. Address your biggest problems when it comes to blogging.

Value: $1,500

Lifetime access to the private Facebook group: Do you know how valuable it is to build relationships with others who have similar goals and values? If you join this course, you’ll find out. The group of women in this program will encourage you, give you feedback, and help you realize that you are NOT alone.

Value: $297

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Sorry, registration is closed.

Praise for Six Weeks to a More Passion-Filled and Profitable Business:

“This course will pay for itself thousands of times over! April shows you a clear path to increased prosperity and gives you the tools to use along the way. I can’t wait to implement what I have learned in this course to take my business to the next level!” -Dana Thompson, Pink Plaid Design

“Taking April’s course, 6 Weeks to a Passion-Filled and Profitable Business, was the best decision I have made for my new creative business. The class motivated me, inspired me, and it opened my eyes to a million new things to think about regarding my purpose, my websites, and marketing. I would truly not be as successful as I am today if I had not taken this class. Thank you, April!!” -Tessa  McSorley, tessamcsorley.com

Praise for RoadMap:

“I highly recommend April Bowles-Olin’s RoadMap ecourse. For me, a lifelong procrastinator, I got the kick in the pants that I needed to get myself motivated, on track and productive. This was not hard core boot camp kind of stuff though, instead April has a way of teaching and providing you with information that is heart centered.  She’s real and tells you the truth. This course literally changed my life. I will never look back.” – Teresa Curtis, Risa Q Too

“I just wanted to take a little time out of my day to send you a Big Thank you! I recently completed your Roadmap Workshop (which I loved). And one of my main “concerns” was my procrastination and my “fears”. I finally got off my behind and put my procrastination behind me (my fears are still lingering around) and I launched my Etsy store today. There are still a few hiccups that I need to work through but I DID IT! Thank you for an awesome course and Thank you for taking me out of my comfort zone.” – Shirley McAvoy, Stamping Elephants

Praise for ARTrepreneur:

“Who needs business school when there is ARTrepreneur? ARTrepreneur has everything you need to build and grow your creative business – from indepth workshops and classes to a seriously fabulous online community. Here is where you’ll meet other entrepreneurs who are either going through the same struggles and successes that you are, or who have been through it all before and are eager to pass on their wisdom. And this is the only place you’ll find business information that is actually relevant and essential to your company. Plus, it’s delivered in such a fun and simple manner that you feel like a freaking rockstar when you can actually implement it!” -Tania Wojciechowski, Manusmade

“Working with April via ARTrepreneur has been a blessing. April’s worksheets, classes, book ideas, blogging program, and website reviews have helped me organize my time with Artful Rising and my online shops. I utilized the information from ARTrepreneur to stimulate my pattern shop. I revamped my strategy and quickly saw my sales jump. I created an email newsletter at her urging and this marketing tool has been incredible for my business and customer relations.  I continued to focus on what I had learned and in November 2011 I opened a second shop that tied more succinctly with my blog; an important lesson from ARTrepreneur. And to market to my audience I began writing guest posts as encouraged on ARTrepreneur. April breaks things down to help you determine where you are, where you are going, and how to get there in one piece. She never promises a golden ride—just the ticket to get you started.-Erika, Artful Rising

Praise for Individual Consulting:

“I had the wonderful opportunity to work with April in four one-on-one sessions this past winter.  I can’t even begin to describe how much those four sessions have changed the scope and direction of my fledgling creative business.  Between her insightful questions, solid advice, strategic thinking, humor and positive attitude, April was able to bring my creative business to a new level.  But not only did she help me to improve my marketing and production, she also helped me to create a more sustainable lifestyle as a creative entrepreneur — not an easy balance to find!  I simply can’t say enough wonderful things about working with April!” Adriana Willsie

“My consulting session with April was SO helpful to me and my creative business, who knew an hour could make such a difference. I’m more focused on my goals and how to achieve them. I recommend it to anyone who’s just starting or has an existing creative business. April Totally Rocks!” –Kristin Maynes

“Just had a fantastic consultation with April Bowles-Olin – yup…she’s the real deal! Thanks girl!” – Lisa Lehmann

Praise for Marketing for Creatives:

“It’s one of my favourite ebooks – one I find myself coming back to over and over again when I’m working on my marketing strategy.”Jess Van Den

“Empowering + easy to follow this digital guide will get the creative entrepreneur geared up to take action to market their biz like never before. April knows her stuff and is revealing her marketing moves so that it isn’t a guessing game for you! Worth 10 times the price, I recommend this to any creative wanting to spend more time creating and less time marketing!” – Erin Giles

“There are two chapters that really made me jump out of my chair in excitement.  I’m always curious about what’s the best thing to spend my marketing money on and April dishes out the goods!  She not only explained what to spend my money on but also (more importantly) what NOT to spend my money on.  I’m embarrassed to admit I’d been doing things the wrong way from the beginning!  But not anymore! -Megan, Create Hype