Watch the video below for a short introduction:

You’ve dreamed of crafting a business from your passion. You have something unique to offer, but you’re overwhelmed with all the intricate details that it takes to set up and run a business. Or, you love to create things, but you have no idea what to sell or how to turn it into a business. You say to yourself, “One day….” or “Next week I’ll finally set up that Etsy shop I think about every night before falling asleep.”

You wish that someone could do it for you.

If only someone else would set it all up so you could concentrate on your art, you’d be ecstatic. You really want to spend your days painting, taking photographs, illustrating or making jewelry.

Well, I’ve got some good news and bad news for you.

Here’s the bad news: Unless you’ve got lots of cash to pay someone to set up your business, you’re going to have to do it yourself. I know that’s a major bummer. But….

Here’s the good news: You can learn step-by-step what you need to do in order to set up your passion-filled, profitable business in six weeks with this ecourse. I’m going to make it as painless and simple as possible. And, I’ve got even better news for you. When you set up your own business from the very beginning, it’ll be filled with your personality which means your branding will be unique to you and your business. It also means that if you change your mind about your products or services, you can always build a new business with these skills.

If you’re serious about designing a business around a lifestyle you dream about, then this is for you. If you’re just looking for a hobby, look elsewhere.

I’m not going to lie to you. Building a business is tough. It’s going to take long hours, lots of hard work, an open mind to learning new skills, and some money. That’s why I want to be very clear about who this ecourse is for before moving on to the details. This course is for you if: you want to make a difference with your art, you constantly dream about having a creative business, you’re serious about producing a unique product or service, and you’re done making excuses and ready to take action.

I understand you, because I used to be you.

I can remember the moment that I decided I wanted to turn my creative passions into a business. The first thought I had was, “That’s freaking crazy.” The second thought I had was, “You’ll never be able to do it. Who do you think you are?” And, the third thought I had was, “What are my friends and family members going to think?” I was scared–the kind of scared that made me lock that idea away for a long time.

At first, I couldn’t imagine leaving my stable, full-time job with great benefits as a therapist to pursue a creative business. I’m pretty sure my friends and family members thought I was the one who needed therapy. But, that feeling that I was going down the wrong career path kept nagging at me. I kept thinking, “Am I really happy? Is this all there is? What would happen if I went for it?”

After lots of talks with my then fiance {currently my husband} and contemplating the pros and cons, I made the decision to pursue my creative business dreams. I’m thankful everyday that this is what I choose. It wasn’t easy getting here, but the journey was amazing. I’d love to be a part of your journey.

What I’ve got for you:

This is a six-week course running from January 30th-March 9th. It will take you through all the basic steps of setting up your creative business.

  • Before the course starts, you’ll watch two videos to get inspired and motivated to build a successful creative business.
  • Monday through Friday of each week, you’ll receive access to a video module along with a worksheet and/or actionable steps to take.
  • You can ask questions below each video module, and I’ll answer them ASAP. I’m not just giving you the modules and expecting you to do it all without assistance. If you need me, I’m there.
  • As a bonus, you can submit your shop for a critique during the last week of the course.
  • After the course ends, you’ll have access to the modules for an additional two months in case you need to go through them more than once or can’t watch them all during the course.

Praise for Working with April

“I had the wonderful opportunity to work with April in four one-on-one sessions this past winter.  I can’t even begin to describe how much those four sessions have changed the scope and direction of my fledgling creative business.  Between her insightful questions, solid advice, strategic thinking, humor and positive attitude, April was able to bring my creative business to a new level.  But not only did she help me to improve my marketing and production, she also helped me to create a more sustainable lifestyle as a creative entrepreneur — not an easy balance to find!  I simply can’t say enough wonderful things about working with April!” –Adriana Willsie

Want more details?

Module 1: Focusing Your Business Idea

In this module, I’ll cover:

  • Why getting clear on your why is the most important thing you can do for your business.
  • Why all of your products can’t be labor intensive.
  • How to choose something that people want to buy.
  • How to get to know your target market.

Module 2: Naming Your Business

In this module, I’ll cover:

  • Why naming your business is an important decision.
  • How to name your business to give yourself room to change.
  • The mistakes I’ve made, so you don’t have to make them.

Module 3: Financing Your Business

In this module, I’ll cover:

  • What you need to set up immediately in order to finance your business.
  • What you should expect in the beginning.
  • Financing your business on a tight budget.

Module 4: Making It Legal

In this module, I’ll cover:

  • The legal stuff you really need to know. {Applies to US residents}
  • How to figure out what’s legal in your area.
  • How to protect your personal assets.

Module 5: Keeping Records: A Must!

In this module, I’ll cover:

  • Why you need to keep clear records.
  • Tips on keeping your records organized.

Module 1: Market Research

In this module, I’ll cover:

  • Why you need to research your competition.
  • What to take note of when researching your competition.
  • How you’re going to use this information to make your products different.

Module 2: Building Confidence

In this module, I’ll cover:

  • How to build confidence as a business owner.
  • How building confidence will affect your creativity and business.

Module 3: Scheduling Art and Business Time

In this module, I’ll cover:

  • Why it’s important to schedule both art and business time.
  • How to make time for these things in your busy schedule.
  • How to save time by grouping tasks.

Module 4: Copying and Copycats: What You Need to Know

In this module, I’ll cover:

  • How to be inspired by artists you admire without copying them.
  • What to do if someone copies your work.

Module 5: Testing Your Product

In this module, I’ll cover:

  • Why you need to test your product.
  • How to test your product and make changes to improve your success.

Module 1: The Differentiating Factor

In this module, I’ll cover:

  • Why you need a differentiating factor.
  • How to make this factor known to your target market.

Module 2: Learning About Your Location

In this module, I’ll cover:

  • Why you need to know how to succeed on the site that you’re selling.
  • How to customize your shop to a particular site.

Module 3: Your Story

In this module, I’ll cover:

  • Why it’s important to have a clear brand story.
  • Tips for writing your brand story.

Module 4: The Importance of Branding

In this module, I’ll cover:

  • Why aesthetics really matter.
  • What to focus on when branding your business.
  • How to match each area of your business to your brand.

Module 5: Your Policies and The Importance of Customer Service

In this module, I’ll cover:

  • What you should include in your policies to protect yourself and give your customers peace of mind.
  • Why customer service is so important to your success.
  • How to make your customer service better than your competition.

Module 1: The Most Important Aspect of Your Product Listing

In this module, I’ll cover:

  • Where you really need to focus your time and money in the beginning.
  • How to make your brand stand out from the rest.
  • How to make your brand more consistent.

Module 2: Writing Product Descriptions that Sell

In this module, I’ll cover:

  • The basics that you need to include in your product descriptions.
  • How to make your product descriptions stand out from your competitors.
  • Why you need to include bits of story in your descriptions.

Module 3: Pricing Your Products

In this module, I’ll cover:

  • Why you shouldn’t under-price your products.
  • How price reflects on your brand.
  • How to price your products for success.

Module 4: Product Names, SEO, and Tagging

In this module, I’ll cover:

  • How to name your products, so your customers will find them.
  • The basics you need to know regarding SEO.
  • How to tag your products if you’re selling on Etsy.

Module 5: Packing Your Products

In this module, I’ll cover:

  • Why packaging is something that you must match with your brand.
  • Why good packaging can lead to repeat customers.
  • Ideas on inexpensive ways to package your products and make them stand out.

Module 1: Retail Shows

In this module, I’ll cover:

  • The pros and cons of retail shows.
  • What to consider when applying to shows.
  • What you need to know for your first show.

Module 2: Landing Wholesale and Consignment Deals

In this module, I’ll cover:

  • What you need to have in place before you approach stores.
  • How to approach stores that you want to sell your products.
  • The difference between wholesale and consignment.

Module 3: Trade Shows

In this module, I’ll cover:

  • The pros and cons of trade shows.
  • Why you usually need to plan months in advance of a trade show.

Module 4: Order Fulfillment

In this module, I’ll cover:

  • What it really means when your orders start to increase.
  • How to handle large orders.
  • Why you need to protect your shipments and how to do it.

Module 5: Teaching Your Craft

In this module, I’ll cover:

  • Why you might consider teaching your craft.
  • How to get started with teaching your craft.

Module 1: Blogging Basics

In this module, I’ll cover:

  • What you need to know before starting a blog.
  • The blogging mistakes you definitely don’t want to make.
  • How to set your blog up for success.

Module 2: Setting Up a Blog

In this module, I’ll cover:

  • What you need to set up a blog hosted on your own domain.
  • The basics of setting up your blog.

Module 3: Using Twitter to Spread the Word

In this module, I’ll cover:

  • How to set up a personalized Twitter profile.
  • Why you should utilize Twitter to market your business.
  • How to use Twitter effectively to market your business.

Module 4: Using Facebook to Spread the Word

In this module, I’ll cover:

  • Why you should set up a Facebook page for your business.
  • How to effectively use Facebook to market your business.

Module 5: Pitching Your Products for Features

In this module, I’ll cover:

  • How to pitch your products to magazines.
  • How to pitch your products to bloggers.
  • What to include in your pitches.

Enroll Now: 

Sorry! Enrollment is now closed.

Bonuses!

1. Shop Critique

If you get your shop up and running during this course, you’ll have the opportunity to submit your shop for a critique during the last week. I’ll post all the critiques during the last week and the week after the course ends.

2. Marketing for Creatives

At the end of the course, you’ll get access to the digital guide, Marketing for Creatives: How to Spread Your Message and Boost Your Sales.

Praise for Working with April

“My consulting session with April was SO helpful to me and my creative business, who knew an hour could make such a difference. I’m more focused on my goals and how to achieve them. I recommend it to anyone who’s just starting or has an existing creative business. April Totally Rocks!” –Kristin Maynes

But…but…but…

$197 is a lot of money for me to invest in my new business.

I know. I’ve been there. You have to make some tough decisions about how you’re going to spend your money when you’re starting a new business. If you want to save a lot of time by investing in a program that walks you through all the steps of setting up your online business, then it might be worth your hard-earned money. I will tell you one thing. This is a really inexpensive way to work with me. One individual consulting session costs $147 and we’d never be able to cover all of the topics in this course. You’d have to spend at least $1500 if we were working one-on-one.

I don’t know if I’ll be able to keep up.

I’m covering A LOT of ground in this course, and if you’re working a full-time job or have children, this might be a big concern for you. But, the good news is that all the modules will be available for two additional months after the course ends. This will give you plenty of time to catch up or go back to the modules that you couldn’t get to during the course.

Some of those topics sound like a foreign language.

Exactly. That’s why you need this course. I’ll explain everything as simply as possible.

Praise for Working with April

“Just had a fantastic consultation with April Bowles-Olin – yup…she’s the real deal! Thanks girl!” – Lisa Lehmann

Enroll Today! Enrollment ends January 30th. 

You ready to join? If so, simply choose your payment option below and click that button. Once you’ve made your payment, you’ll be redirected to register in the course. You’ll choose a username and password and you’ll be emailed log in information. Each day a new module is added, I’ll email you to let you know about it.

Sorry! Enrollment is now closed.