12 Tips to Bring The House Down at Your Next Speaking Engagement


It was the day of my first big speaking engagement.

Etsy flew me to NYC to talk to makers about marketing and goal setting.

I had on my newly purchased dress and stilettos covered in silver glitter.

The countdown was on. I had 15 minutes until the next break was over and it was go time. I panicked. Full on ‘everyone looks blurry and all I can hear is a loud buzzing sound’ panic.

I half walked-half sprinted out of the room with my handbag, pulled out my cellphone and called my husband.

Me: “I can’t do this. I’m leaving.”

Him: “What? Aren’t you supposed to go on in minutes?”

Me: “Yeah, but I can’t do it. I’m too nervous. I think I’m going to vomit all over the first row.”

Him: “You can do this. You’re ready. You’ve practiced so many times I know your speech.”

Me: “I’m staring at the elevator and I think I’m just going to get on and leave.”

Him: “Don’t you dare. I promise you’ll be fine.”

I hung up the phone and placed it back in my handbag, my hands shaking and covered in sweat. I promised myself that I’d never accept another speaking offer. This was it. I never wanted to feel like that again, but I’d already committed.

I trudged back into the room, walked to the front and waited to be introduced.

For the first ten minutes of my speech, I shook so bad from head to toe that I wondered if everyone else could see it. But, I hit a stride after that first ten minutes and by the end, I was riding high on adrenaline and pride.

Etsy had loved both of my presentation ideas so much that they asked me to do both of them. My second speech was at the end of the day.

When I stepped up to the mic for the second time, the nerves had disappeared and all I could feel was excitement.

That day I found my love for public speaking and I haven’t looked back.

I recently shared five tips for landing your first speaking engagement and today I’m sharing twelve tips for improving your speeches and presentations.


1. Know your audience.

Ever have to chug lattes (hello stomach ache!) to keep from nodding off at a conference? It might’ve been that the speaker was a dud but it could’ve been that the content wasn’t relevant so it didn’t engage you.

Don’t make this humongous mistake as a speaker. Tailor each of your presentations to your audience if you want to engross them and, even more importantly, actually help them.

If you’re talking to a group of beginners, you’ll lose the audience if you use terminology that only experts know. And, if you’re teaching a bunch of experts, you’re not going to want to focus on beginner skills unless you want your attendees looking for a fire alarm to pull just to get out of there.

This usually entails learning a bit about the audience you’re addressing. Many conference organizers have audience members fill out surveys before the event, so ask the organizers if they have any background information on the audience.

2. Practice, practice, practice.

Even though this tip couldn’t be more obvious, so many people wing it when it comes to speaking at conferences or teaching online. Just because you’re an expert on the topic doesn’t mean you don’t have to practice.

The only way to get more comfortable come game time is to run all the routes over and over. If you want to step onto the stage confident, you’ve got to practice. The more you practice, the better you’ll do. I pinky promise.

And, just in case this isn’t clear, practicing alone isn’t the same as practicing in front of people. Before my first speaking engagement, I practiced in front of my husband and mother-in-law to get used to speaking to actual human beings.

Before my last CreativeLive course, I taught some of the material to the studio audience in the weeks leading up to it via group Spreecast calls.

3. Be yourself after an espresso shot (or two).

It doesn’t matter whether you tossed and turned barely getting two hours of sleep or a solid eight hours the night before. You need to be energized.

We’ve all been at a conference or watched an online course where the person’s monotone performance ruins their speech. You do NOT want to be that person.

You also don’t want to say things that you’d never really say in order to sound cool or smarter. Be your creative, beautiful self.

Bonus Tip: I have a pre-public speaking playlist that I jam out to while getting my hair and makeup done (or while I’m doing my hair and makeup). This helps to get my adrenaline flowing and keeps me from focusing on what could go wrong.

4. When something goes wrong, laugh at yourself.

90% of the time something goes wrong. You blank out mid-sentence. You say something silly, something you would never say if you’d had time to think about it. The powerpoint doesn’t work. You accidentally skip two slides ahead.

It happens to every speaker. As long as you don’t take yourself too seriously, neither will the audience. If you laugh at yourself, they’ll chuckle and you’ll move on.

If you panic or freak out, it’ll make the audience uncomfortable and can throw you off for the entire presentation. And, that’ll be the main thing the audience remembers.

5. Pause or take a breath instead of using filler words.

You can avoid the dreaded ‘um’ ‘uh’ ‘ah’ filler words that are distracting to the audience if you pause or take a breath instead.

The first time I taught at CreativeLive, my content producer was amazed at how little I said ‘um’ or ‘uh.’ In fact, he wanted to know how I avoided them. Easy. I didn’t try to fill every single space. (Oh, and I practiced until filler words were a thing of the past. PRACTICE please!)

6. Give them an action item.

Keep the audience engaged well after your speech by giving them a bit of homework. Don’t completely overwhelm them. Instead, give them one thing they can do that day to improve their lives.

You get bonus points if that one thing gets them to your website and signed up for your email list.

7. Don’t be afraid of answering questions.

The first time I spoke at a conference, I was nervous about audience questions. You can’t really prepare for them and that’s scary. However, I quickly found that audience questions can add more than anything else to a speech or course.

My CreativeLive courses would NOT be the same without the amazing studio audience members. Embrace the power of the audience instead of fearing it.

8. When you don’t know something, just say so.

When someone asks you something that you don’t know the answer to, don’t stammer out a vague answer or worse, an incorrect answer. Just say that you don’t know. Peoople don’t expect you to be an expert at everything and you’ll be more likable and respected if you’re honest about what you know and what you don’t.

9. Lead with your best stuff.

If you capture your audience’s attention in the beginning, they’ll be more likely to stick with you.

What’s your best story related to the topic? Lead with that.

10. Know your contingency plan.

Let’s say the worst happens. What will you do?

When I spoke at the Etsy Success Symposium, I had a couple worse case scenarios in mind: 1) I trip in my high heels. 2) I draw a blank and can’t remember what I wanted to say.

I decided that if I tripped in my sparkling stilettos, I’d laugh and keep going and if I drew a blank, I had notecards with the main points I wanted to cover just in case. I didn’t want to rely on my notecards, but they were there if I needed them.

Give yourself a safety net, especially if you’re nervous.

11. Dress to impress.

This is not the time to pull out your well-worn sweater and leggings. You want the audience to take you seriously and you want to feel confident.

The most important part of your outfit, hair and makeup is remain true to who you are and your style. If you never wear dresses, you’ll probably feel awkward in a dress.

If you love polka dots, rock those polka dots. You want to show up as your best version of yourself.

12. Don’t let them see you sweat.

No matter what happens, remain calm. You’ve practiced. You’ve got a backup plan for the worst-case scenarios. You can do this.

And, often the audience doesn’t know when something doesn’t go according to plan. Remember that this is the first time they’re seeing your presentation. They don’t know if you missed a point. They have no idea that you spilled soup on the cuff of your shirt and had to roll your sleeves up to hide it (that actually happened to me).

As long as you stay calm, so will the audience.

I hope these twelve tips help you take your next speech from so-so to can’t-get-enough.

Have something to add? Leave it in the comments below. I’d love to hear from you.

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5 Tips for Landing Your First Speaking Engagement


Are you one of the few who gets a little spark of excitement thinking about speaking in front of a live audience?

Many people feel their chests restrict and palms perspire just from thinking about stepping out on a stage, lights shining in their eyes, with the task of teaching and entertaining a group of strangers.

The more speaking engagements I tackle, the more questions I get from brave (or slightly crazy) creative entrepreneurs with similar dreams. And, the most common question I receive is: How do I get started with speaking and teaching?

That’s why I’m going to share my top five tips for landing your first speaking engagement (and hopefully many more).

1. Give away your best content for free.

Whenever I give this advice to a group of creatives, their faces turn into blank, dazed expressions. And, then the next question is always, “If I give away my best stuff for free, why would people pay for my products and services?”

If you’re giving away high-quality content, your target market will ache to devour more. They’ll pay, because they know they can trust you. If they’re already getting a lot out of your free content, they’ll assume they’ll get even more when they buy from you. It’s the best way to build trust with your readers and subscribers.

When you share your best content, it has a much better chance of getting in front of the right person, maybe the person who chooses the speakers at your favorite conference. And, when that person checks out your blog and sees that you’re indeed an expert, she might just reach out to you and invite you to speak at the conference of your dreams.

If your content is crap, what are the chances you’ll receive that invitation? I’m gonna go with zilch.

2. Use video to show that you can speak about your topic eloquently.

Something I’ve learned through working with people who are ones that invite entrepreneurs to speak at conferences or on online platforms is that they like to know that you can talk about your topic in a way that engages people.

If they come to your blog and find only written posts, they can tell that you can write about your topic but that’s very different than discovering that you can talk about your topic.

You can use video to show off your expertise in talking about your niche or you could use a platform like Periscope.

3. Get the dish from past speakers or instructors.

If you know that there’s a particular platform or conference that you want to speak at, you should connect with someone who’s already spoken with that company or at that conference.

Reach out on social media. Build up a relationship over the course of a few weeks. Then email the person, letting her know that you’ve been thinking about speaking at ‘xyz’ and you’d love to know a little bit about her experience.

Getting some of the inside scoop could help you know exactly what they’re looking for or who you should talk to or email about your interest. It never hurts.

4. Build your speaking resume by saying yes to smaller opportunities.

Don’t start by pitching your dream conference. If you don’t have any experience speaking in front of a live audience, they’ll be less likely to say yes. And, if they do say yes, you’ll be less likely to do a great job if it’s your very first time.

Instead of starting with speaking engagements, say yes to (or pitch) interview opportunities. Speak at an online summit. Once you’ve had the opportunity to talk about your topic a bunch of times, you’ll be much more successful when you’re teaching at your dream retreat or conference.

5. Send in your pitch.

Eventually, you’ve got to hold your breath and send in your pitch.

Many conferences and online platforms have submission guidelines. Follow them, highlighting your previous experiences (even if that means a handful of interviews) and pointing to examples of where they can see you speaking (which might be a page of videos on your blog).

They’re looking for speakers and you could be just what they’re looking for. You’ll never know until you try.

If you’re hoping to land some speaking engagements in the upcoming year, use these tips to get started.

Have other questions about speaking engagements? Ask them in the comments below and I’ll answer them in a Periscope sometime next week.

Have a tip that I didn’t include? Share it in the comments below!

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My Favorite Photo Props and Top 10 Places to Buy Them


Instagram. The land of styled coffee shots, polka-dot midi skirts and inspirational hand lettering (Yes, Olivia…I mean you!).

To be successful on this platform you’ve got to build consistency with your photos to attract your ideal customer and then get her to your website or shop. The first part of the equation is your photography.

I’ve created a consistent Instagram account through:

  1. Methodically editing what I share. (That picture of your cat’s hairy tummy might not be what your ideal customer wants to see while she’s sipping her morning tea.)
  2. Knowing how I want my followers to feel when they see my photos.
  3. Posting photos with similar colors.
  4. Editing my photos in the same way.
  5. And, using the same props throughout my photos.

Today, we’re focusing on props.

If you haven’t already, you should start collecting props that you can use in your social media and blog photos that represent your brand.

To make things more fun, I’m sharing my favorite photo props in a cute download that I painted with watercolors.


And, here are my top 10 favorite places to buy props for my photos:

  1. Anthropologie
  2. Michaels
  3. Flea markets and yard sales
  4. Mongrel (and other gift shops)
  5. Etsy
  6. ban.do
  7. T.J. Maxx
  8. Amazon
  9. Kate Spade
  10. Any bakery

I hope this helps you to compile photo props that you can use to make your photos more consistent and more attractive to your ideal customer.

I’d love to know what your favorite photo props are, so share in the comments below.

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Winners Announced and 59+ Must-Read Blog Posts


Before I flew to San Francisco to film my boot camp, Double Your Followers with Creative Marketing, I hosted a blog tour which 59 of you participated in!

I’m so thankful for the community here at Blacksburg Belle. I truly believe I’ve got the best one out there, but I might be a bit biased.

Instead of rambling on and on, I’m just going to share your blog tour posts, because they’re amazing and I want you to focus on them instead of me. So, let’s get into it. (At the bottom, I announce the five winners who will receive anytime access to my course.)

1. The Most Useful Marketing Strategy You’re Not Doing by Sage
2. Running a Creative Business: Making Lemonade out of Lemons by Cathy
3. How to Put the Creative Back in Marketing by Sarah
4. Why I’m Going Back To CreativeLive for ‪#‎BelleLive‬ by Amanda
5. Disconnect Between Making a Purchase and Giving a Gift by Megan
6. Collaboration is Key [Marketing Hacks for ‪#‎BadassCreatives‬] by Mallory
7. How to Drive Crazy Big Pinterest Traffic with Less Than 500 Followers by Summer
8. Social Media is Great For Business but How Do You Stay Consistent With It by Erika
9. The Easiest Way to Wield Your DSLR Camera Like a Pro by Erika
10. Why Marketing Makes my Palms Sweat by Tricia
11. Marketing Your Creative Small Biz Can Be Scary by Cindy
12. Put Your Socks On It’s a Blog Hop by Lucy
13. 7 Things I’m Looking Forward To Learning From Double Your Followers With Creative Marketing by Haydee
14. The Necessary Art of Marketing by Erin Beutel
15. Finding my Voice and my Pack by Rosa
16. Creative Marketing? Whut? by Leah
17. Ever wonder why pricing is so contradictory in Art? Hint: You’re in for a ride by Flavia
18. The struggles of online marketing as a small business by Nastasia
19. Unlearning Old Lessons: Marketing in the New World by Dacia
20. The Ideas Are Worth Being Brave by Keetha
21. How to Overcome Your Fear of Being Seen by Jaime
22. The Fear of Putting Yourself Out There by Tiffany
23. Social Media Marketing Overload by Bobby
24. What, Where, and When: A Story of Marketing Struggles by Sara
25. Paris is always a good idea. Especially if you’re hungry by Indre
26. Improving Your Creative Space by Jacquie
27. When Attempting the Impossible… Connect With Others by Sarah
28. My Biggest Marketing Wins on Etsy: Collaborations by Shannon
29. Getting Creative with Marketing and April Bowles-Olin by Renay
30. It is not easy! My biggest marketing struggle by Maria
31. The 28 Day E-Mail Challenge That Quadrupled My List by Erin Blackwella
32. 5 Tips on Building a Raving Fan Base . . . Consistency! by Nancy
33. Rebelling Against the Crocodile by Virginia
34. I am so very Thankful for YOU!! by Cara
35. I’m coming back to my blog! by Sherry
36. Worries about marketing and growing my list by Susan
37. Creative Marketing From the Land of Oz by Julie
38. Blog Marketing: Use Facebook to Grow Your Blog by Krystal
39. What I’d Love to Learn From Blacksburg Belle’s Upcoming Course, Double Your Followers With Creative Marketing by Maria
40. Creative Marketing With Pinterest by Holly
41. Creative Marketing from the Kitchen Table by Katie
42. Starting a Blog – Learn to Increase Followers Creatively by Kristina
43. 5 Creative Ways to Grow Pinterest Followers by Jenna
44. A Truth and a Dare by Kat
45. When Was the Last Time You Had a Portrait Taken? by Beth
46. Earning an Audience: How to be Irresistible + Grow Your Brand Online by Erika M
47. Don’t Miss Out! RSVP to Creative Live for Free! by Jillian
48. Double Your Followers With Creative Marketing With April Bowles-Olin by Heather
49. I create *awesome* coloring pages {yeah, like many others, I hear you say!}. So how can I make people in the whole world know and want my artwork? Please? by Amreta
50. Creative Marketing: What Do You Want to Learn by Kathleen
51. Fall is Here & Exciting News by Nuvea
52. Marketing Should Make You Feel Happy by Yolanda
53. Procrastination – Befriend & Conquer in Two Steps! by Mariana
54. You Don’t Have to Be Don Draper by Sarah
55. How Can I Better Share Brush Lettering With the World by Olivia
56. Getting My Art Out Into the World by Ailene
57. The Stormy Sea of Marketing by Eva
58. Marketing Overwhelm by Sarah
59. Seed Swap: Fall Blog Hops Everywhere! by Kelly
60. Marketing Your Creative Talents by Stephanie
61. Experiencing Growing Pains – Yes Please by Ann
62. My 5 Best Marketing Strategies in September by Sacia
63. It’s Your Time to Shine! Double Your Followers with CreativeLive & April Bowles Olin Plus My Top Tip for Growing Your Creative Dreams by Julene

And, now for the five winners!

This was extremely hard to choose because all of you did an amazing job. But, I had to pick five and here they are:

  1. Sage with The Most Useful Marketing Strategy You’re Not Doing
  2. Cathy with Running a Creative Business: Making Lemonade out of Lemons
  3. Summer with How to Drive Crazy Big Pinterest Traffic with Less Than 500 Followers
  4. Lucy with Put Your Socks On It’s a Blog Hop
  5. Sarah with When Attempting the Impossible…Connect With Others

(For those of you who won, please email me at blacksburgbelle@gmail.com with the subject line, “Blog Tour Winner” and in the email, please let me know the email address that you used when you signed up for your CreativeLive account. That’s the information I need in order to get you access to the course. If you don’t have a CreativeLive account, please set one up and send me your email address. Thank you!)

We (Amanda Sue who is my virtual assistant and I) did our best to include everyone who posted. If your post is missing from this list, please email me at blacksburgbelle@gmail.com with the subject line, “Blog Tour Post” and I’ll make sure it gets added ASAP.

I encourage you to continue to connect with each other. Pick five of the blog posts above, read them, comment on them and share them on social media.

Think about how it makes you feel when someone leaves a comment on your blog. Spread that comment and social media love.

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Your Official Invitation to Join My Blog Tour


Want the chance to get one of your blog posts in front of 147,000+ people? Want to get featured on Blacksburg Belle? Want to connect with a bunch of super smarty pants entrepreneurs?

Keep reading to find out how you can accomplish all three by doing ONE simple thing–and it’s something you’re probably already doing so this should be a cinch.

You may have heard that I’m teaching a five-week course, Double Your Followers with Creative Marketing, starting September 29th at CreativeLive.

(Did you know you could enroll for FREE?)

The last time I had the honor of teaching at CreativeLive, I hosted a legendary blog tour to spread the word about my course and give you guys the chance to get to know each other beforehand. (Yep, I called my own blog tour legendary, because over 50 bloggers participated! I think that’s worth a pat on the back.)

Since, I’m heading back to CreativeLive, I’m hosting another blog tour and you’re invited to join me.

Before you make excuses for why you can’t join the fun, read my five reasons that you should make time:

1. During the last blog tour, many of the bloggers who participated got more comments on the blog post they published for the blog tour than on ANY blog post they’d ever published.

Wouldn’t it feel great to get lots and lots of comments and connect with other creative entrepreneurs who are taking my course?

2. You should be blogging anyways (pointing my finger at you, friend!), so it shouldn’t be any extra work.

I’m in the camp that believes blogging isn’t optional. It’s one of the best ways to market your business.

If you already blog once a week, it’s not any extra work. And, I’m giving you a topic to post about (knowing what the heck to blog about can be one of the tricky things to creating regular content).

3. I’m gonna choose FIVE of the bloggers who participate to win anytime access to my upcoming boot camp, Double Your Followers with Creative Marketing ($199).

That means you’d get access to the course AND all of the bonuses for free. (And, the bonuses that you can only get with purchase are pretty darn great if I do say so myself. And, I do say so. Humbly, of course.)

***I will be choosing winners based on the blog posts that stand out to me most! My decision will be final.

4. Connections can grow your business unlike anything else.

You can’t do this alone. I mean…you can, but it will take you so much longer. And, it’s silly when you’ve got all of us creative entrepreneurs willing to pull you into our fold and support you through this crazy thing called building a business.

Because of you guys, we got at least another 1,000 people to RSVP during the two weeks leading up to my last CreativeLive course.

Imagine if I hadn’t tried it—if I hadn’t asked you guys to help me tell more people about my upcoming course. I could’ve lost out on 1,000+ viewers.

In the first couple of years of my business, I constantly looked for ways to help other people to build relationships and I leaped onto any opportunity that would help me connect to other creative entrepreneurs.

This is your chance to grab hold of one of those opportunities.

5. CreativeLive will pick some of your blog posts to share with their 147,000+ followers on Twitter.

When’s the last time you got in front of an audience that large?

Have I convinced you yet? (If so, YAY! If not, you’re not invited to my next birthday party. Wait…I’m not seven or on the playground trying to get you to jump rope with me instead of the cool girls. I guess you’re still invited.)

This is your official invitation. Here’s how you join:

  1. Pick one of the following topics to blog about: a) What you’d love to learn from my upcoming course, Double Your Followers with Creative Marketing b) Your biggest marketing struggle(s), or c) Your most successful marketing strategy to date (examples: hosting an Instagram challenge or guest posting on a popular blog) and why you think it worked so well.
  1. Pick a day between September 21st and September 29th to publish your post on your blog.
  1. Include this little blurb about my upcoming CreativeLive course (make sure you include the link) at the beginning or end of your post: “This post is a part of the Double Your Followers blog tour to spread the word about April Bowles-Olin’s upcoming CreativeLive course. Does hearing the word ‘marketing’ make your armpits start to drip with anxiety? Are you terrified of sounding salesy or like you have the personality of a dead blowfish? If so, come join me and 2,500+ entrepreneurs who’re taking April’s latest CreativeLive course, Double Your Followers with Creative Marketing. You can RSVP and watch for FREE. Yep, free. High fives, wildflowers, wine samples. Who doesn’t love free?
  1. Let me know that you’re participating by leaving a comment below, including the day (between the 21st and 29th) that you’re planning to publish. I will be using this information to organize the lists of bloggers participating that I’ll share each day on social media (and with CreativeLive) so don’t skip this step! Please tell me when you plan to post.
  1. You can include the image below in your post! (But, it’s not a requirement. Just thought it would make it even easier for some of you to join the blog tour. If you want to use it, just right click on it and then download.)


  1. Come back to this post when you hit publish and share your link in the comments, so that I can include it in my compilation post on October 7th. I’ll also be sharing this list with the CreativeLive team so they can share the posts.

To wrap-up, if you participate in this blog tour, you’ll: 

1. Get your blog post included in a post on Blacksburg Belle, including a link back to your blog which is always helpful with SEO when people search on Google for what you do.

2. Be entered to win anytime access for my upcoming boot camp, Double Your Followers with Creative Marketing. (Winners will be announced on October 7th on Blacksburg Belle.)

3. Have a shot at getting your blog post shouted out by CreativeLive on Twitter.

4. Help other creatives improve their businesses and make more money (because my course is gonna help any creative who needs guidance with marketing). Good karma, my friend!

Use the hashtag #BelleLive when talking about the blog tour or sharing your posts on social media. That way, we can all find each other easily.

I can’t wait to read what you publish!

Comments { 149 }

Download Your Free Workbook Here

Your Dream Life and Business Workbook

A muddy vision equals ineffective marketing results.

If you’ve ever spent hours upon hours super glued to your laptop promoting your business only to feel like you could’ve spent that time perfecting a messy fishtail braid for all the good it did, something isn’t working.

Often that something is a lack of strategy and planning. A lack of vision of what you want your business to become when it grows up.

Before I can help you create a strategic marketing plan in my upcoming CreativeLive course, Double Your Followers with Creative Marketing, that will bring in hundreds of new followers and customers, you’ve got to have a clear vision of what the dream looks like.

Is the dream sipping a cappuccino dusted with cinnamon at your local coffee shop while you plan and write each day?

Is it running a virtual team of five while traveling Europe with your all of possessions in two suitcases?

Is it spending fifty hours a week in paint-covered overalls creating custom art?

Free Workbook

In my course, I’m going to teach you how to double your online followers—your blog readers, your email subscribers, your social media followers. But, that’s not going to put money in the bank if you don’t know what to do with those followers once you’ve captured their attention.

I receive at least one email a week that goes something like:

“I only have xyz amount of time to work on marketing. What should I spend it on?”

Unfortunately, I can’t answer this question because I don’t know their vision.

Double Your Followers Workbook

I can explain this best by giving you some examples of possible business and life goals:

Goal #1: To build a web design business with 10-15 employees in which I teach them how to create our style of websites for our customers. To make seven figures each year to support myself and my employees.

Goal #2: To build a jewelry business with one assistant who can help me with administrative tasks so that I can spend most of my time on creating the jewelry. To make $7,400/month to support my business, lifestyle, pay my assistant, pay for insurance and put away some money into savings. To stop doing craft shows and figure out other places to sell my work.

Goal #3: To build a business teaching online courses and speaking at live events. To make $9,250/month to pay my minimal business bills and support my love of traveling. To never stay in one place more than a few months and travel based on speaking engagements.

Each of these entrepreneurs is going to spend their marketing time differently.

Each of their promotional strategies will include similar things like blogging, emailing their lists, updating their social media accounts, but even the details of those tasks will look different for each of them.

While the entrepreneur creating a business based on teaching online courses might use webinars to market her business and grow her following, that doesn’t make as much sense for the jewelry designer.

And, the jewelry designer might spend a good chunk of her marketing time on contacting shops she wants to get her jewelry in, which wouldn’t work for the web designer or speaker.

RSVP Bonus Workbook

The stronger your vision for your business, the easier it’ll be to construct a marketing plan that’ll work for your brand.

That’s why I’ve put together this bonus workbook specifically for Double Your Followers with Creative Marketing.

(To access it, RSVP for my course. Then, scroll down to the bottom of the page where the downloads are and click on “Your Dream Life & Business Workbook.”)

It’s a workbook to guide you through thinking about what you want your business and life to look like, how you want to spend your workdays and what you want to use the course to work towards.

As you’ll soon see, this workbook isn’t just about answering questions. Through working with hundreds of creatives, I’ve found that they do their best work when engaging their right “creative” brains.

That’s why some worksheets encourage you to draw or doodle.

If you don’t enjoy drawing, that’s okay. Use them ANY way that works best for you. Make lists, write with different colored markers or pencils, decorate the pages with washi tape.

Do whatever you need to do to start thinking creatively.

CreativeLive Workbook

You should do this work before the course begins or within the first week of the course to get the most out of it. I’ll be referring to this workbook often, giving you ways to apply your marketing to your specific dreams and goals.

All you have to do to access the workbook is RSVP right here for my upcoming course. Then, scroll to the bottom of the page where the downloads are and click on “Your Dream Life & Business Workbook.”

Print the workbook, hunker down in your favorite comfy chair with some crafty supplies and start to uncover your dream life.

Once you’ve filled out your workbook, share some pics on social media with the hashtag #bellelive so that I can check it out.

I’d love to hear more about what your dream life and business looks like in the comments below. Share one thing that would be a dream (example: making ‘x’ amount of money each month, getting featured in ‘x’ magazine, taking a break three days a week for a hot yoga class).

Comments { 25 }

Why I Want to Kick Marketing Gurus in the Shins

Why I Want to Kick Marketing Gurus in the Shins

Have you ever shrieked (out loud) when you’ve read or heard someone giving potentially business-destroying advice?

Maybe you imagine kicking that person in the shin until they take it back?

No? Just me?

I’ve had a bunch of those “Noooooooooooooo…don’t tell people that” moments lately.

The more I tune into Periscope and online courses and the more I read other peoples’ blog posts, the more crazy bad business advice I see and hear.

A marketing “guru” saying that if you know your target market and their language, writing a sales email should take about 15 minutes. (Yeah…if you want to wind up scarfing mint chocolate chip ice cream by the gallon due to your failed launch, go ahead.)

A social media “expert” saying that you don’t need to blog (or have your own website) if you’re on social media. (MySpace. That’s all I’m gonna say about that.)

A well-known creative entrepreneur saying that if you only have 20 minutes to write a blog post, write and publish your next blog post in the next 20 minutes. (If you want to train your blog readers to stop paying attention to your blog posts, sure, publish crap.)

Sometimes, I read a blog post and my first thought is, “Whaaaaaat? That’s terrible advice.” And, then I realize that it’s not bad advice but it’s just not something that works for my business.

That’s different.

We need to be able to filter out advice that just won’t work for us. Having lots of treasure maps that lead to the same destination makes this world a wonderful place.

But, it can be really hard to tell that an “expert” is giving you bad advice, especially when they say it works for them.

(Side note: I’m using an awful lot of sarcastic quote marks in this blog post, but it’s either that or gag while typing out some of these words like “guru.”)

The magical thing about the internet is also the downfall: anyone can say anything.

Someone who is one week from closing their virtual business doors can tell you that they’re making six figures and that you only need to spend 20 minutes writing your blog posts.

And, you believe them and wonder what the heck is wrong with you when it takes you three hours to outline, write, edit, take pictures for and publish a blog post.

Or, worse…you start publishing blog posts after working on them for only 20 minutes. (Yep…that made bile rise in my throat.)

Part of the problem is that some people shouldn’t teach what they’re teaching.

If you don’t have any comments on your last five blog posts, you probably shouldn’t give blogging advice. (Can I get a #sorrynotsorry cause GAH?)

What happened to saying, “you should probably go to so-and-so for that?”

What happened to admitting that we’re not experts at everything?!?!

What happened to saying, “I don’t know,” when asked a question that you can’t answer instead of stammering over an answer that’s going to hurt someone else if they follow your advice.

I don’t know and I’m not sure are powerful tools when teaching. No one expects you to have all the answers. You’re not Hermione Granger. (Unless you are…and in that case, will you be my friend pa-lease?)

About a week ago, someone asked me for help with her Etsy shop on Periscope.

My reply went a little something like:

Oh man, I wish I could be more helpful but I haven’t sold on Etsy in years. And, to succeed on Etsy, you really need to learn about what works well on Etsy, so you should go to Danielle from The Merriweather Council. She’s amazing at selling on Etsy and I believe she has one-on-one consultations.

I’m not about to give someone advice on something I know very little about.

When I see people doing this, it creeps me out worse than the time I was lying in bed with my husband and a slug dropped onto the bed from the ceiling. (True story.)

The worst part is that sometimes these people seem credible at first glance.

If you want to teach online or at conferences, cover topics that you feel really comfortable with and refer people to someone else for the rest.

And, teach to people who are a few (or many) steps below you.

You have to be careful who you’re listening to, who you’re learning from.

This is your business, your livelihood. The thing that determines whether you spend your life counting down the minutes until five o’clock when you can drink a bottle (or two) of sauvignon blanc or spend every day immersed in your creative work.

Publishing a book doesn’t make someone an expert. Having a website doesn’t make someone an expert. Making six figures doesn’t make someone an expert.

There are entrepreneurs who pretty much scammed people out of money and aren’t in business anymore, but while they were in business, their claim to fame was making six figures. #notimpressed

I love you guys. Virtual hugs all around!

I don’t want you to make business decisions based on crummy, unfounded advice.

Fakers gonna fake fake fake fake fake

Here’s how you can protect yourself:

1. Stay away from people who give you the heebie-jeebies.

When something seems off, our bodies produce cortisol which makes you feel more uneasy. Pay attention when the hairs on your neck prick up. Don’t brush off those ‘something ain’t right’ feelings.

Example: My neck hairs start their uh-oh pings every time I come across sales pages with flashing buttons and too-good-to-be-true claims.

I always encourage my B-Belle family to learn from other people for a myriad of reasons including: 1) hearing something in a different way can click on your light bulb, making it easier for you to apply a concept to your business 2) it never hurts to hear something more than once 3) my way for doing something might not work for you but someone else’s might be exactly what you need.

I believe you shouldn’t put all your business eggs in my basket. Learn from others, but make sure they deserve your trust.

2. Check out what others are saying.

Look at what people are saying about that “expert” on Twitter, Facebook, and Instagram. You might not see very many negative comments but, if no one is raving about that person, there’s something wrong.

People who rock at what they do have raving, loyal followers.

Read reviews before purchasing a course. Are most of them positive? Let’s be real. There’s probably always going to be one or two unhappy customers who live in their mom’s basement eating hot pockets all day but you want to pay attention to the majority.

3. Pay attention to highlighter yellow flags.

When an “expert” gives advice that goes against what most others say, it might seem sexy and exciting. But, there’s a reason that most successful people disagree.

I’m not saying that unique ideas are bad but going against business advice that actually works could cost you thousands or millions of dollars.

4. Stick with people who care.

It’s pretty obvious when someone cares about YOU as opposed to your Kate Spade wallet. It’s never about what they say. It’s all about what they do.

5. Ask questions.

This is one of the best ways to hip check the phonies.

When you hop on her Periscope or tune into her webinar, ask a couple of questions about the topic. Ask her to expand on something.

Often the fakers rehearse and regurgitate what the real experts say, but they often stumble over hard-hitting questions.

If someone is teaching a course on blogging and she doesn’t have comments on her posts, ask her about it in a classy way. For instance, you might say, “Are comments important? How do you get readers to engage in the comments on your blog posts?”

If she can’t give a good answer, move on to someone else.

Let me be clear: I’m not saying you should go after these people with pitchforks. Just leave once you realize she’s not the right fit.

6. Once you find one trustworthy teacher, check out her recommendations.

Any good teacher will point you towards many others.

You still need to do your own research, but it’s a great place to start.

With that said, here are five other awesome ladies I think you should check out for help improving your business:

  1. Kris Windley
  2. Nikki Elledge Brown
  3. Amy Porterfield
  4. Mariah Coz
  5. Ashley Ambirge

7. Try out a bit of their advice before jumping in headfirst.

Before taking all of someone’s advice, test drive one of her tips. See how it goes for your business. Maybe try one or two more little things. Does it work for you? Or, does it backfire like a 1950’s Chevrolet.

If you can tell that person’s advice works, take off your floaties and dive into the deep end with her. Buy her course. Follow her path. But, keep in mind, that even for people who you trust, there are going to be things she teaches or does that won’t work for your business.

We’re all different and following someone else’s blueprint from a to z isn’t going to get you to the pot of gold. Instead, if something doesn’t resonate, check out someone else’s perspective on that topic.

Do you have any tips on figuring out who’s the real deal and who’s faker than Britney Spears singing acapella? Leave them in the comments below.

And, if you’ve learned from someone you really trust, tell us who that person was in the comments below. I’m all about spreading the wealth (and lifelong learning myself!).

If you haven’t RSVP’d for my upcoming CreativeLive course, pause and click that RSVP button right here. In the next couple of weeks, you’ll get access to a bonus workbook that will get you ready for the course. All you have to do is RSVP to get access.

If you’ve got a second, please CLICK HERE TO TWEET (and help me spread the word): If your marketing to-do list makes you wonder if a shot of tequila at 10am is a bad thing, RSVP for this course.

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Behind the Scenes: Preparation for CreativeLive

Behind the Scenes of CreativeLive Preparation

Check all that apply:

  • The word marketing induces your gag reflex.
  • You’re terrified of sounding sales-y or, even worse, like you have the personality of a dead blowfish.
  • When you glance at your marketing to-do list of blogging, posting on Instagram and Facebook, emailing your list and updating your product photos, you wonder if a shot of tequila at 10am is really such a terrible thing.
  • You believe there must be an evil monster working against you when you sit down to type up your sales pages because your mind goes blank, as if you have no original thoughts.
  • You wish a fairy godmother could tell you what marketing efforts will finally result in money in your PayPal account (so you can pay your light bill this month).
  • You love your creative work but sometimes it feels like you’d be better off flipping burgers at McDonald’s.

If you checked any or all of the above, I’m ready to help (and provide the tequila shots, if necessary).

At the end of September, my five-week CreativeLive boot camp, Double Your Followers with Creative Marketing begins. Insert happy dance here!

If you join me, you’ll have a doable, effective marketing plan that’ll help you double your online followers (blog readers, email subscribers, social media followers) in a matter of weeks.

And, the part that should make you wanna do seventeen somersaults is that you can watch the entire thing for FREE. All you have to do is RSVP right here.

I’ve been super glued to my computer, working on this course for months now, so I thought it’d be fun to share some behind-the-scenes secrets with you.

The Promo Video

My content producer and a videographer flew to Blacksburg (where I live) to shoot the promo video in June.

The month leading up to that, I completed eighty million house projects (well, it felt like eighty million), including putting up the gallery wall I’d been dreaming about for two years.

You’ll see that gallery wall in the video. Does it give you butterflies, too? It’s my favorite part of our house. It’s what I look at all day while I’m working in my office.

The Watercolors

My love for watercolor keeps growing and growing. Every day I get to spend time playing with watercolor is a magical, I-feel-like-a-kid-again type of day.

When I said HECK YES to teaching a CreativeLive boot camp, I knew that I’d include as many watercolors as possible. If you tune into the course, you’ll see watercolors on the slides and in the workbook.

I spent three full days on the one below! (If you’re interested in hearing more about my process of creating something like this, let me know in the comments below. I’d love to share more with you if it’s something you’re interested in.)

Video Essentials Print

This print (and many others) will be included in the workbook which you’ll get for FREE just by RSVPing for the course. No purchase necessary, my friend.

The Color Palette

Every time I teach a CreativeLive course, I spend a few days compiling a color palette for the slides and workbook because I want them to be extra pretty.

I use this color palette for any illustrations I create in Illustrator, for the text colors on the slides, for the workbook colors and more.

What’s your favorite color in this palette? (Mine changes daily but today it’s winter sky.)

Color Palette for CreativeLive

Topics I’ll Cover

Thank goodness this course is a boot camp, because I’ve got lots of topics I want to cover. By the end of the course, you’ll know everything you really need to know about marketing your creative business.

You’ll be able to create a marketing plan that leads to money in the bank, talk about your business with confidence, and enjoy marketing. I bet you’ll even look forward to it cause that’s what happens when you understand marketing and see the positive impact it can have on your business.

Here are the topics I’ll be covering:

  • Why your customers should choose you and your brand
  • What you really need to know about your target market
  • Writing an ideal customer profile that you’ll actually use
  • How to make marketing fun so you spend time on it
  • The psychology of marketing (a.k.a., what works and what doesn’t)
  • Compiling brand information and making a great first impression
  • Pricing your products and services
  • Branding with visuals
  • Taking swoon-worthy product photos
  • The power of video: getting started and beyond
  • Writing headlines that get your followers to click and share
  • Transforming ho-hum writing into content worth reading
  • The transcription and one-person methods
  • Persuade, connect and sell with story
  • Writing sales pages that actually sell
  • The basics of email marketing
  • Designing your email freebie and writing your intro email
  • Tracking your subscribers and readers behavior
  • Email segmentation and the practice of using autorepsonders
  • Doubling your blog readership
  • Choosing the right social media platforms
  • Growing your Instagram, Facebook, Twitter, Pinterest, and Periscope following
  • Your marketing plan put together

If you need help with any of the above, RSVP right here so that you don’t miss out.

Special Guests

If you follow me on Persicope, you probably already know that Kris Windley is joining me for a segment to teach the writing process and how to combine the logical and creative parts of writing. She’s brilliant and I can’t wait for her to share that brilliance with you.

And, because product photos are critical to your marketing success, Candice Stringham is going to teach you how to take swoon-worthy product photos once and for all. Can I get a ‘oh YES pa-lease’?


Because the majority of the course will be pre-recorded (which means you can’t ask me questions during it), I’m hosting a live call at the end of each week where I’ll answer any and all questions you’ve got. (To join the live calls, make sure you RSVP for the course and you’ll get a PDF download with all the live call links. These live calls are also all free. All you have to do is RSVP.)

Plus, I plan on jumping on Periscope most days to chat about that day’s topic and answer your questions. (Another reason you should join Periscope NOW.)

There are definitely more bonuses but a girls got to keep some secrets. You’ll have to join me to find out what they are in September.

Heads Up

If you want to join me live in the studio audience, apply ASAP. The spots are filling up fast and I want you to have a chance if you want to come hang out with us and have the BEST time EVER.

It’s free to be in the studio audience. (I know I keep using the word ‘free’ in this blog post, but I think it’s pretty darn cool how much of this stuff is free.)

If you have any questions about being in the studio audience, email me at blacksburgbelle@gmail.com and I’ll get back to you as soon as I can.

That’s it for now. I need to get back to my watercolors…

I hope you enjoyed the peek behind the velvet curtains of what’s going on here at the Blacksburg Belle headquarters.

Don’t forget to RSVP to get access to all the free bonuses.

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5 Steps to Getting Started on Periscope

5 Steps to Get Started on Periscope

I joined the good times on Periscope about a month ago (whoopee!), so I’m not an expert by any means. But, if you’re new to the social media platform, I’d love to help you get started.

(If you’re wondering what Periscope is and why you should join, read this blog post and then come on back and I’ll give you some tips for your first scope.)

Playing and connecting with other creatives on Periscope has quickly become my favorite daily to-do. (Follow me @blacksburgbelle so we can hang.)

If you’re kinda freaking out about doing your first scope or want some tips to get going, I’m happy to give you a slight shove towards making your first move:

1. Take two or three days to get acquainted with the platform.

If you’re brand new to Periscope, give yourself a bit of time to check out the platform before your first scope, but not enough that you travel to procrastination station.

I spent two days watching other scopes so that I could see how people were using the platform. I started commenting and giving hearts, following people that I wanted to connect with and learn from.

Over the course of a couple days, watch 15-20 scopes to get a feel for things.

2. Plan your first topic and practice a bit.

If you’re nervous or haven’t done a lot of speaking or live streaming video, practice what you’re going to talk about. And, pick a topic that you’re passionate about—that you can talk about easily.

Even though I have plenty of experience speaking, I practiced before my first five scopes. When I hit the broadcast button, I felt more comfortable because I’d gone over what I planned on saying.

If you’re covering more than one or two points, jot down notes. I do this for almost every scope, because it’s easy to forget what you want to say when people are asking questions and commenting.

This also helps to avoid rambling. If you ramble on and on, people are going to lose interest.

I get annoyed when I feel like someone is wasting my time because they aren’t prepared or they spend five or ten minutes rambling before actually getting into the topic they’re scoping about.

3. Prepare for your first scope.

Check your lighting before you begin by opening up your camera on your phone and switching it to video. The lighting will look very similar when you scope.

When you start your scope, that’s it. You’re live immediately, so it helps to check this before you start. Move around until you’ve got good lighting.

Select the little Twitter birdie button before you hit ‘start broadcast’, so that it sends out a tweet to your followers that you’re live.

If you’re nervous about creepers saying inappropriate things during your scope, deselect the location button before starting your broadcast. If you don’t share your location, your scope isn’t shared on the map and you’ll get a lot less trolls. I’ve only had to block one person on my scopes, because I don’t share my location when I’m scoping from home.

Before you begin, stabilize your phone or device. You can use a stack of books, a box or a tripod. Videos are always better when they aren’t jumpy.

4. Do your first scope within the first week on the platform.

After you’ve practiced and set yourself up for success, it’s time to go live. Eeeeeeeep!

Take a deep breath and do your best. Your first scope probably won’t be amazing. You’ll feel a bit awkward, maybe even tongue-tied, but it gets easier.

If no one joins you live or only one or two people join you, keep going. Talk as if you’re talking to a group of your ideal customers. You never know who will watch the replay and join you next time! That’s how you grow your following on Periscope.

5. Do another the next day.

Just get it in your mind that your first scope is gonna be kinda awkward. You’re getting used to the platform. Remember the first picture you uploaded on Instagram or the first tweet you sent? They probably weren’t masterpieces.

Periscope is just like anything else. The more you do it, the better you get. You’ll start to feel a lot more comfortable after your first 10 scopes and you’ll be really good at it by your 50th scope. Don’t let the awkwardness of your first scope hold your back from doing another.

Everyone has a semi-awkward first scope, even those of us who speak or do live streaming video for a living (raises hand slowly).

Do your second scope that same day or the next. If you let too much time go by, you’ll come up with more and more reasons to delay. Don’t do that!

When you’re new to a social media platform, you don’t have many followers which gives you room to mess up. If you wait until 100+ people are following you, you’re going to feel more pressure to be perfect.

If you’ve joined Periscope but haven’t shared your handle, make sure you do so in the comments right here so that we can all connect. (And, if you’re looking for more creatives to follow and connect with, check out the comments on that post. We’re seriously having so much together. It’s like a daily slumber party with people all over the world.)

If you’ve already done your first scope and have tips for getting started, leave them below in the comments. Let’s learn about this new platform together. It’s more fun that way, don’t you think? I’ll bring the gluten-free oatmeal raisin cookies and cashew milk!

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10 Creative Entrepreneurs You Should Follow on Periscope

Creatives to Follow on Periscope

I’m still in the very new stages of Periscope but steadily climbing towards the addictive phase.

Over the past couple weeks, I’ve spent an average of 120 minutes a day on Periscope—through creating my own scopes and watching other people’s scopes.

I’ve unearthed lots of pockets of time to hop in and see what’s going on: while I’m doing my hair and makeup, while I’m relaxing in the evening, while I’m cooking, while I’m in the passenger seat as my husband drives us somewhere, etc.

I’ve seen some weird people doing some even weirder stuff. But, I’ve also discovered some really fun, smart people to follow and connect with.

If you’re new (or semi-new) to the platform, you might be looking for legit people to follow that can help you with your business, give you some creative inspiration or just to hang out with.

If that’s the case, I’ve listed 10 creative entrepreneurs below that I truly enjoy tuning in to watch their scopes whether they’re live or replays.

Each person on this list is someone that I’ve watched at least twice (but many are people I’ve tuned into five to ten plus times) and I enjoy myself each time.

1. Mariah Coz

Mariah gives super smart advice about blogging and online business in a relaxed manner that always makes me feel less stressed. From what I can tell, she only talks about what she actually has experience with which isn’t always the case with business “coaches.”

Whenever I tune into Mariah’s scopes, I feel like I’m hanging with a close friend.

2. Nikki Elledge Brown

Nikki is known as the woman who created A Course About Copy and while she’s brilliant at copy, she’s also down-to-earth and all around business-savvy. And, Nikki’s accent is adorable.

If you’ve got kids, she talks about work and mom life balance and I know some of you wish you had someone to get advice from when it comes to balancing kids and your business. She had a six-figure launch last year so she’s the real freaking deal. (And, she gives you sneak peeks of Hawaii! Yes, please, let me live vicariously through you.)

3. Laura Husson

Laura is known for making you look good online. If you’re struggling with your website or online branding, you gotta follow Laura.

Anybody else feel like they could listen to someone with a British accent talk all day long? Laura’s that gal for me.

4. Chris Ducker

There are two dudes on this list (probably because I tend to relate more to lady bosses) and Chris made that cut. He’s super smart and entertaining. The only thing I don’t really love about Chris’ scopes are that he tends to drag out his intro—not getting into the meat of the scope until a few minutes in. During those long intros, I pray for a fast forward button.

If you don’t mind the rambling intro, you’ll learn a ton from Chris. Come on and join duckerscope.

5. Dave Shrein

I believe Dave started by helping church communicators with their marketing. But, on Periscope, he’s all about helping all types of entrepreneurs get unstuck from whatever is holding them back.

When he’s scoping, it feels as if he’s talking right to you and he’s always giving out helpful information for online businesses.

6. Alex Beadon

Alex is another girl boss I can’t get enough of on Periscope. I laugh every single time I tune into one of her scopes whether she’s shooting the shizz while putting on makeup or doling out business advice. She’s a smartie pants creative business coach (and seriously looks like Spencer from Pretty Little Liars).

Alex almost crosses the line of my woo-woo comfort zone because she talks about the law of attraction and similar topics, but that’s only a small part of her scopes.

7. Holly Gillen

Holly is your go-to video gal. If you need help with using video in your business, you should follow Holly. She empowers female entrepreneurs by helping them move from confused to confident in front of and behind the camera.

I really enjoy her calming style.

8. Olivia from Random Olive

Olivia isn’t a business consultant or coach but she definitely inspires me. She uses Periscope in a very different way: to teach and show brush lettering. How cool is that?

I feel like Olivia is a GREAT example of how any creative entrepreneur could utilize this platform. I recently watched one of her scopes and struggled to tap the screen to give her hearts because I was putting on mascara and almost poked my eye. (The mascara struggle is real.)

9. Denise Duffield-Thomas

Denise helps women release their money blocks and create first class lives. Out of everyone on this list, I’ve watched her the least but it’s mainly because I’ve only been able to catch her live once. But, the times I’ve watched her broadcasts, I’ve really enjoyed them and found them useful.

10. Amber McCue

Amber helps entrepreneurs do business better than usual. She’s the friend you wished you had to Skype with whenever you need business support. Amber is bubbly, confident and personable. Even though I don’t have kiddos, if she’s scoping about something to do with parenthood and business, I still tune in. I can’t help myself.

And, I just wanted to give you a heads up, that like any other platform, there are people pretending to be experts or gurus on a topic that they really don’t have much experience in. Don’t get sucked in by something that smells tuna-fishy.

Whenever you start following someone on Periscope, do a little research to make sure they’re not a phony bologna. You don’t want to start following someone’s advice to then find out that they don’t really have any experience with what they’re teaching and they don’t know what they’re talking about.

First clue that something isn’t right: they can’t answer your questions. If they talk about a topic but they can’t give smart, solid answers on the same topic, they might just be regurgitating advice from someone else.

Second clue that something isn’t right: they call themselves an expert but no one else does. (And, anyone who’s saying he/she’s a Periscope expert is delusional since the platform is only five months old.)

Third clue that something isn’t right: their websites are unprofessional (or their websites are non-existent).

Fourth clue that something isn’t right: they don’t have any testimonials from actual people that you can find online.

Now that we got that little disclaimer out of the way, let’s have some more fun.

Please share your favorite person to follow on Periscope (other than me because duh!) in the comments below, so that we can all check them out.

If you didn’t see last week’s blog post on why you should join Periscope, make sure you read it and add your Periscope handle in the comments. We’ve all been connecting and watching each others’ scopes.

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