I hope the worksheets that you completed over the past three days have made you reflect on your strengths, values, goals, and current marketing plan. I also hope that you’ve given a lot of thought to the things in your life and business that make you happy and fulfilled. If you’ve done that, you’re ready to devise a marketing plan that will help your business succeed and give you joy.
Stop doing what you can’t stand doing.
Take a look at question 9 on worksheet 1 and question 3 from worksheet 3. What would happen if you stopped doing the things that you don’t like to do? What’s the WORST thing that could happen? If you can’t stop now, can you put a plan in place to eventually stop doing those things? For instance, you might hate your day job but need the income. To eventually leave your day job, you might have to cut back on spending to start saving and put more time into your creative business in the evening, even when you’re exhausted and want to watch trashy reality television.
Are any of your marketing efforts leaving you disappointed and frustrated? What would happen if you spent that time concentrating on marketing efforts that you actually enjoy?
Know why you’re marketing your products.
Always go back to your short-term and long-term goals to determine your marketing plan to fit your marketing plan into your goals and current business. If you want to increase your sales by 50% in six months, there are many ways you can market your products to reach that goal. You might need to rewrite your product descriptions, build a following on Facebook, send out business cards with each purchase, and focus on getting repeat customers. I can’t tell you what marketing efforts you need to implement, because I don’t know your strengths and goals. But you know this information, so start using it to your advantage.
Want another example? If you know that you’re trying to use your blog to increase your sales, you should be writing blog posts that will help you reach this goal. For instance, if you sell mixed media art, you could write blog posts about where you get your inspiration, the process you go through to turn a blank canvas into a completed piece of art, and interviews with other artists. This will attract people interested in what you’re trying to sell.
Decide to spend time marketing your products/services regularly.
Stop making excuses. Figure out when you can put time into marketing and keep your promise to do it. Write it down in your planner. Jot it down on a piece of paper and tape it next to your desk. Keep a list of your long-term goals close when you are working on marketing, so you can decide whether your marketing strategies are helping you reach your goals.
Determine the specific actions you’re going to take daily, weekly, and monthly to market your business.
Go back to your answer to question 4 on worksheet 3, and include those five things in your marketing plan. Here’s an example of my current marketing plan:
- Daily: Blog, Twitter for 20 minutes, Facebook update
- Weekly: Spend one hour rewriting product descriptions, Network with other creative women
- Monthly: Send out newsletter, Review goals and marketing efforts
I enjoy blogging, using twitter and Facebook to connect with people, participating in forums and writing up a monthly newsletter. I don’t like sending out press releases or spending money on advertising on blogs/websites, so that’s not in my current marketing plan.
What marketing efforts feel authentic to you? Those are the things you should concentrate on. We all have a limited amount of time to spend on marketing, so it’s important to spend your limited amount of time on things that you enjoy, that you value, and that align with your goals.